Personalization used to be a premium feature. Now it’s the baseline, no matter what vertical you’re in.

In this episode of Brand2Brand, we break down how Slate Auto and Etsy are scaling personalization through modular lean manufacturing and AI-powered discovery, and what that means for marketing leaders.

For full episode resources and references, visit stirlingbrandworks.com.

Prospective students are choosing where to enroll long before they ever fill out a form.

In this episode of Brand2Brand, Tom and Veronica examine how Arizona State University (ASU) and Southern New Hampshire University (SNHU) approach enrollment marketing through search in very different ways. From digital advertising and dynamic search to inbound SEO strategies, we’re unpacking how meeting students at different parts of the decision-making process can have a major impact on their enrollment over time.

For full episode resources and reference materials, visit stirlingbrandworks.com.

Mentioned in this episode:

The Ad Club Women's Leadership Forum

Don't miss the biggest and best event for women in marketing, advertising, business, and tech – happening at Gillette Stadium (GO PATS) in Foxborough, MA on March 24th. Tickets available at adclub.org.

Just because it’s B2B doesn’t mean it has to be boring.

In this Brand2Brand Happy Hour, we sit down with Cliff Stevens of Sedgwick to hear how his bold, consumer-first approach to the traditional B2B category is the key to standing out in a sea of sameness.

🎧 For full episode resources and references, visit stirlingbrandworks.com.