Brand Yourself a Leader

How Leadership Branding Drives Greater Career Success

By: Brenda Bence

Narrated by: Virtual Voice

Length: 1 hr and 37 mins

Publisher's summary

Think you don’t need a brand as a leader? Think again. The truth is: Just by virtue of being you in the workplace, you are already branded. That’s because leadership branding is defined as: The way you want people to perceive, think, and feel about you as a leader in relation to others. The perceiving, thinking, and feeling is happening right now, so if you don’t take control of your brand at work and make a conscious decision about how you want to be known, you may be leaving an impression that actually works against your success. Are you living up to the potential that YOU™ – the Trademarked You – could achieve if you took charge of your brand consciously rather than leaving it to chance? In Brand Yourself a Leader, senior executive coach, branding expert, and award-winning author Brenda Bence shows you how to take full control of your brand in order to not just reach your career goals, but surpass them. Using her simple step-by-step leadership branding system, you will define what you want your brand to stand for and then create a clear and actionable plan to immediately turn that into reality. By doing so, you’ll be pleasantly surprised at how quickly your superiors, colleagues, clients, and direct reports will begin reacting to you differently. And that’s how you achieve increasingly greater levels of career success. Still not convinced you need to brand yourself as a leader? Here’s the reality check: Your business achievements and functional skills alone are no longer enough to help you get where you want to go. What’s likely missing are two skills that the world’s best leaders have developed: mastery of both people-leadership and self-leadership. People-leadership links to how well you lead others, while self-leadership refers to how well you manage yourself. In Brand Yourself a Leader, Bence helps you change key behaviors you may be exhibiting that can damage both of these aspects of your brand on the job because they’re inextricably linked with one another. Since your level of self-leadership directly impacts your ability to lead others, developing both skills is required to reach your full career potential. Including real-world case studies based on her work with hundreds of senior executive coaching clients, Bence provides you with practical tips and techniques that you can apply right away to rise to the upper echelons of your industry. You’ll learn: • that you can develop the people who work for you without increasing your own work day; • why telling people what to do is not a successful long-term strategy; • the single worst question a leader can ask; • the top 10 reasons why leaders should celebrate wins; • the 15 most important aspects of Executive Presence; • how great self-leaders address conflict with confidence through a simple shift in mindset; • how to get clear about your long-term career goals; • the top 5 behaviors that can damage your leadership brand; • how – and why – to become more adaptable as a leader; • how leadership branding can improve your company’s bottom line … and more. Are you ready to become the kind of leader that people want to follow – the kind of leader who sets an inspiring example for others? Through the principles of both people-leadership and self-leadership branding, that could be YOU™.