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Brand Soul
- Del corazón de las personas al alma de las marcas
- Narrated by: Pablo Ibañez
- Length: 5 hrs and 50 mins
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Brand Soul
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Publisher's summary
¿Qué diferencia una marca que te gusta de una de la que estás enamorado? En un mundo en el que la comunicación se ha convertido en la herramienta básica de la sociedad, las marcas deben ahora comunicarse con las personas desde una esencia antropológica para conectar con ellas, adoptar sus mejores rasgos y lograr crear relaciones positivas a largo plazo.
Brand Soul desgrana las claves para construir una marca humana que logre llegar no sólo a la mente, sino también al corazón de los consumidores.
"Este audiolibro nos habla de aquellas marcas que son mucho más que un logotipo, de aquellas que tienen alma y establecen un fuerte vínculo emocional con el cliente, los empleados, los accionistas y con el conjunto de la sociedad".
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