Brand Power Built In

How Tech Products Really Win Hearts and Minds

By: Lifang He

Narrated by: Sarah Naughton

If you’ve ever tried to build, launch, or grow a tech product, you’ve probably wrestled with this question: How do we really win customers’ hearts and minds?

What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought once the product is built.

Too many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you don’t just build better products and experiences—you create a far more valuable business. That’s the hidden opportunity most companies miss.

Drawing on everything she’s learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, and other category winners, she offers a repeatable framework for building differentiation and lasting value from the earliest stages. You’ll learn how to build brand power into product development, go-to-market, and scaling strategies, and how to navigate AI’s impact on branding, customer experience, and product growth.

Written for founders, product builders, marketers, and business leaders, Brand Power Built In gives you the insider playbook to win customers’ hearts and minds from day one and across the entire product journey.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2026 by Lifang He. (P)2025 Brilliance Publishing, Inc., all rights reserved.

Insightful book with actionable marketing frameworks

I've been in marketing for over 15 years, and Brand Power Built In is one of the best branding books I've read in a long time.

What makes it special is that the author doesn't just talk theory — she draws on her own experience working on world-class brands like Apple and Prime, and backs it up with solid research and case studies on brands we all know. She looks at both wins and failures, which makes it feel honest and real.

She has a real gift for taking big marketing concepts and explaining them in simple, straightforward language. And the frameworks she introduces aren't just interesting to read — you can actually go and use them.

A lot of what she covers hits close to home for me. I've seen firsthand how the industry has moved away from obsessing over lower-funnel metrics and last-touch attribution toward a more full-funnel, long-term approach — and how that shift unlocks real, lasting business growth. The book captures that evolution really well. Her take on building experimentation into both product development and marketing decision-making also rings true, as does her point about how growth really requires tight collaboration across product, media, creative, finance, and beyond.

If you're a marketer at any level, this book is worth your time. It gives you both the big-picture thinking and the hands-on tools to build something that actually lasts

A valuable listen for founders building products and brand

Power Built In is a practical and inspiring listen. I had been looking forward to it for a while and ended up diving in right away on release.

As a startup CEO, this book changed how I think about brand, product design, and go-to-market. I used to see brand as a luxury reserved for big companies, not something early-stage teams should prioritize. This completely shifted that perspective.

While it’s framed as a book about brand, it’s really about how to build better products and experiences that drive meaningful growth. I appreciated the interdisciplinary approach. It brings product, marketing, and customer experience together in a way that feels highly relevant at any stage.

I especially liked the narration. It is clear and engaging throughout. The ideas are easy to follow, and the real-world examples and case studies add depth and make the concepts tangible.

Highly recommend for anyone building something new.

A Must-Read on Brand and Product in Tech

I’ve been looking for books on branding and tech products, and there aren’t many up-to-date resources in this space. When I heard about Brand Power Built In, I immediately preordered it.

What stood out to me most was the book’s central idea that brand and product are inseparable. The author does an excellent job showing how every customer interaction contributes to building a brand. She translates years of industry experience into practical insights and frameworks that feel both relevant and actionable.

The writing is clear, engaging, and easy to follow, making complex concepts accessible without oversimplifying.

If you work in product, marketing, branding, or customer experience, this book offers valuable perspectives and practical guidance. Highly recommended.