Your host, Gerry Foster, talks with the Founder and CEO of Funnelytics, Mikael Dia. Mikael introduced the four critical phases of the customer journey cycle: plan, launch, measure, and optimize. He stressed the importance of meticulously planning out the entire customer journey, considering every traffic source, action, and touchpoint. The launch phase is where the rubber meets the road, with the creation of pages, crafting copy, and ad setup. The measure phase is about data analysis, understanding conversion rates, and calculating return on investment. Finally, the optimization phase is when the magic happens, tweaking and refining elements to enhance performance.

Mikael's journey to founding Funnelytics was unconventional. He started in civil engineering but was captivated by the online business world and the challenge of converting strangers into loyal customers. This passion led him to create Funnelytics, a platform that solves this very puzzle.

To learn more about Mikael's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Owner, Luxury Travel Advisor, and Travel Industry Content Creator of Bella Travel Planning, Becky Lukovic. Becky's passion for crafting one-of-a-kind travel experiences was palpable. As the owner of Bella Travel Planning, she has carved out a niche in the luxury travel market, specializing in adventures as unique as her clients. From culinary escapades and wine tours to private villas in Tuscany and adventures in remote corners of the world, Becky's agency is dedicated to tailoring each trip to the individual's desires.

One of the key takeaways from Becky was the importance of personalization in travel. Becky's approach is far from the cookie-cutter group tours that many travelers are accustomed to. Instead, she focuses on creating bespoke experiences that honor the visions and preferences of her clients.

To learn more about Becky's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Digital Strategist and Keynote Speaker, Karen Yankovich. Personal branding is more than just a buzzword; it's the cornerstone of your professional identity. Karen Yankovic, the mastermind behind a company that specializes in personal branding, joined me to unravel the intricacies of creating a brand that resonates with your audience and aligns with your career aspirations.

A strong LinkedIn profile is the foundation of a robust personal brand. Karen emphasized the significance of this platform in building authentic relationships with potential clients, collaborators, and media contacts. It's not just about having a profile; it's about strategically using LinkedIn to connect and engage with others in a meaningful way.

To learn more about Karen's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.