Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time
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Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time
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Narrated by:
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Matt Godfrey
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By:
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Steve Susi
About this listen
Last year’s speed is now quaint. Business today moves at a pace so unforgiving, it’s easy to find yourself holding your breath, wondering if your company will be the next to fold.
And then there’s Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago.
The truth is, what drives Amazon’s success isn’t cutting-edge. It’s ancient.
In Brand Currency, former Amazon Advertising executive creative director Steve Susi takes you inside the corporate enigma to reveal the four currencies that dictate the customer’s and Amazon’s every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, “How do they do it?”
©2019 Steve Susi (P)2019 Steve SusiListeners also enjoyed...
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Performance4.5 out of 5 stars 142
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2 out of 5 stars
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Might be a better read than a listen
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What listeners say about Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
- Anonymous User
- 01-17-20
Best damn book I haven't read yet.
Book was excellent
Narrator great
I've ordered the hard copy on Amazon.
Shared it 4 times already.
considering listening to it again.
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