In this Five Minute Friday, Ashley breaks down one of the biggest questions new listeners ask: How do I start my boutique?

Forget the myth of needing everything perfect from the start. Instead, learn why action, testing, and failing forward are key to launching your dream. Ashley shares the exact first steps every boutique owner should take—from protecting your brand name and trademark to defining your ideal customer avatar and building a strong foundation.

If you’re ready to start your boutique the right way, this episode points you in the right direction—and the Retail Owner Basics program is here to walk you through every step.

📲 Learn more TODAY!

👉 RETAIL OWNER BASICS: https://tbhub.co/podcastrob

👉 Join the Community: Join the Boutique Hub

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Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Want revenue you can count on—every month?

In this episode, Ashley interviews Sarah Williams, the “queen of subscription boxes,” on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers!

What else we talk about:

• Pricing first: use AOV to set price; back products into margin

• Margins that work: start ~45%, scale to 60–67% with buying power

• Retention: why community + live video drove 94% lifetime retention

• Upsell math: “ultimate” tiers and high-margin add-ons that subscribers love

Join The Boutique Hub

Sarah Williams & Launch Your Box with Sarah

Website: Launch Your Box
Facebook: SubBoxwithSarah-Facebook
Instagram: @howtostartasubbox

Additional resources for you!

➡️ Sarah's packaging cheat sheet

➡️ Curating a box experience

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Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Looking for fresh October marketing ideas to keep your boutique top of mind?

It’s time to kick off October with fresh marketing ideas! In this Five Minute Friday episode, I’m sharing some of my favorite engagement questions that you can use on TikTok, Instagram Stories, Reels, or your Facebook group to keep your customers talking and connected.

Because here’s the truth: only 3% of your audience is ready to buy right now—but engagement is what keeps the other 97% thinking about you until they are. From caramel apples and candy corn to haunted houses and pumpkin pics, these quick prompts will help you boost engagement and build stronger relationships with your audience this month.

If you’re craving even more ideas, check out the Small Business Marketing Handbook or explore all the resources inside Boutique Hub Membership.

Join the Boutique Hub

Small Business Marketing Handbook

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Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube