Pink Friday Week is finally here — and Ashley is diving deep into how to make this the most profitable and peaceful kickoff to your holiday season.

Ashley shares the heart behind Pink Friday, why it began, and how retailers all over the world can use this week to tell their story before big-box media announces theirs. You'll learn how to prepare your store, communicate with your local community, calculate your 7X local economic impact, and create a Pink Friday experience that brings in customers and strengthens loyalty.

You'll learn:

• How Pink Friday started — and why it changed the industry

• Why community over competition matters more than ever

• The meaning and power of your economic impact number

• How to calculate your 7X local impact (simple formula inside)

• Strategies to keep profit and peace through holiday chaos

Join The Boutique Hub

____________________________

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

On this Five Minute Friday, Amanda Fairley and Nikki Bogardus of Prism Twelve join us to unpack one of the most transformative tools in personal style: color analysis.

Nikki has spent sixteen years studying the science of color, and together, Amanda and Nikki break down how the right colors impact confidence, first impressions, shopping habits, and the way you show up in life and business. They explain why traditional four-season color analysis often falls short — and how the 12-season method creates a more accurate, inclusive, and empowering approach for every individual.

You'll learn:

• Why color creates the very first impression before anything else

• The three dimensions of color you must understand for an accurate result

• How knowing your colors saves money and simplifies your wardrobe

• The science behind why some colors flatter us and others distract

• How Prism Twelve's 12-season method is 3x more precise than traditional color analysis

💬 Connect with Prism Twelve

Website: prismxii.com | Instagram | Facebook

Join The Boutique Hub

Today Bekah Turner, owner of Pink Possum, joins Ashley to unpack her business journey— from growing up in a salvage-store family—and how that shaped a boutique brand that wins with relatable content, smart buying, and customer trust.

We dive into her weekly content rhythm, live selling, email/SMS/app strategy, vendor red flags, how she handles photo theft/dupes, and the storefront decision she regretted (then fixed).

You'll learn:

• A repeatable weekly content plan (markdowns → sneak peeks → launch → follow-up)

• How to segment email, SMS, and app notifications without spamming

• Vendor due diligence (manufacturer vs. distributor, reviews, model tells)

• How to address photo theft, educate customers, and avoid dupe/legal pitfalls

• Why "bigger isn't always better" and the storefront mistake Becca reversed fast

Join The Boutique Hub

Retail Bootcamp

Bekah Turner & Pink Possum Boutique

Website: Pinkpossumboutique.com
Instagram: @shoppinkpossum @bekturner

____________________________

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube