Sponsored by Color Guru
This episode is sponsored by Color Guru. Boutique Chat listeners receive $350 off Color Guru Academy with code: BOUTIQUE350. Learn more at: https://www.colorguruacademy.com/

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What does it actually look like to grow a boutique from nothing… into multiple thriving businesses?

Ashley sits down with Alyssa Wagler, owner of Top Notch Boutique, who built her business from the ground up—beginning in a mini barn and growing into storefronts, wholesale, and custom manufacturing.

But growth didn't come with a clear plan… and it definitely didn't come easy. This is the real, unfiltered conversation about what happens when your business starts working—and you're forced to figure out how to scale it in real time.

You'll learn:

• How Alyssa started her boutique with no experience

• The moment her business unexpectedly took off

• Growing from one location into multiple revenue streams

• What scaling actually feels like (and why it's overwhelming)

Join The Boutique Hub

Alyssa Wagler & Top Notch Boutique:

Website: shoptopnotchboutique.com
Instagram: @shoptopnotchboutique

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Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

What happens when you stop avoiding the hard questions about your business—and actually answer them?

Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren't clearly communicated, this conversation hits the tension most boutique owners quietly carry.

They walk through the moment things shift—from treating your business like a "cute side thing" to owning it as a real, revenue-driving responsibility—and what it takes to bring your family along in that journey.

Join The Boutique Hub

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Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Sponsored by Color Guru
This episode is sponsored by Color Guru. Boutique Chat listeners receive $350 off Color Guru Academy with code: BOUTIQUE350. Learn more at: https://www.colorguruacademy.com/

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What does it really take to stay in business for nearly two decades in the boutique world?

In this episode, Ashley sits down with April Burks, owner of Love Ivy Boutique to unpack the real story behind longevity in retail. From starting at 24 years old with no roadmap to building a thriving store rooted in community, confidence, and customer relationships.

You'll learn:

• Why confidence—not clothing—is the real product you're selling

• How community over competition can transform your local business

• The biggest shift that happens when your customer grows with you

• The truth about hiring, leadership, and staying relevant in a changing retail landscape.

Join The Boutique Hub

April Burks & Love Ivy Boutique:

Website: loveivyboutique.com
Instagram: @Loveivy.os

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Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube