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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
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Book Yourself Solid, Third Edition
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Publisher's summary
Kick off the cycle of success with serious self-promotion that works. Book Yourself Solid is a handbook for self-promotion that translates into results.
We tend to think of "busy" as the equivalent of "successful" - but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This audiobook shows you how to promote more than just your skills - you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need.
How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this audiobook shows you how to build the reputation you need to be the go-to person in your field - and keep the business coming in long term.
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
- Build a solid foundation for a stellar public image
- Enhance your reputation for trust and credibility
- Perfect your pitch and pricing to attract higher-caliber clients
- Adopt the six core strategies that will keep you booked solid
Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success and maintain it for the long term.
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Overall4 out of 5 stars 39
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Performance4.5 out of 5 stars 35
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Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
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The Referral Engine
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Performance4 out of 5 stars 367
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
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Profitable Podcasting
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Overall4.5 out of 5 stars 107
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Performance4.5 out of 5 stars 93
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Story4.5 out of 5 stars 93
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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1 out of 5 stars
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Half way thru, nothing worth any of my $$$
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Overdeliver
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Overall4.5 out of 5 stars 176
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Performance4.5 out of 5 stars 154
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Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
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What listeners say about Book Yourself Solid, Third Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bruce
- 03-26-20
Solid advice. Very easy to follow & implement
step by step easy to follow guide that provides excellent coaching for both aspiring speakers and veteran speakers whi can use some fine tuning. Take notes and be certain bookmark key points. Even if you follow half of what is in the book, you'll probably be light years ahead of where you are now.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- M. Curtis McCoy
- 02-13-23
I’ll be sharing this book with clients!
I’ve been teaching personal branding & speaking at major venues including Caesar’s Palace since 2018.
Every week, I study new books, podcasts & courses on personal branding. I can truly say this is one of the most powerful audiobooks I’ve bought in years. I’ll be listening to it again soon & sharing it with clients as well!
Great job Michael Port & team!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Carla
- 06-21-22
Helped me!
What a motivating speaker! Taught me how to create my brand! Thank you Michael Port!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
Amazing Book
I found this book an easy listen. Each chapter, section, strategy, and tidbit of information keeps you yearning to learn more and continue to listen.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- ArnMur
- 04-09-22
Great Listen!
I love Michael's transparency and his give us all he's got delivery. Listening allowed me to follow Michael through the entire book. I now have the pleasure of sitting down with my paper copy and implementing the Book Yourself Solid strategy.
Thank you!
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- The OX
- 05-12-21
Easy to follow
This was easy to follow and implement. Great information that I can start using now.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- AC
- 07-08-20
Michael overdelivers here. worth way more than wha
as good as or better than online business courses I have taken. the content of this book Is worth 1000x more than what you paid for
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 03-31-20
A Cuddle Therapist loved this book!
This book had tons of wonderful information to help me improve and grow my cuddle therapy and coaching practice. Thank you so much Michael. I greatly appreciate it brother.
-Kyle R Hoffman
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Cheryl Knowlton
- 10-04-23
Outstanding Advice
I love the simple actionable steps that will help every speaker who does the work to truly book themselves solid!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Parent Pacifier
- 06-08-19
Motivating and practical
I’m currently building my business from scratch, and this was so helpful to understand how I can get in front of and land my perfect clients. So value-packed I’ll probably buy the physical book to dive deep in it again.
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2 people found this helpful