Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

By: Renee Mauborgne, W. Chan Kim

Narrated by: Christian Steiner

Length: 9 hrs and 47 mins

Publisher's Summary

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy by world-renowned professors Chan Kim and Renée Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the audiobook. Whether you are a cash-strapped start-up or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical material for listeners, managers and entrepreneurs alike. You'll learn what works, what doesn't and how to avoid the pitfalls along the way. This audiobook will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Download the accompanying reference guide.

©2017 Renee Mauborgne, 2017 W. Chan Kim (P)2017 Hachette Audio (US)

terrible

easily the worst book I ever read. no useable tips, drones on and on. I was trying to find atleast one idea. waste of reading time.

great book, worth a read

its a different take on building strategy and evaluating ones business or way of doing things

It's really a Business Workbook

Would you recommend this audiobook to a friend? If so, why?

I'd recommend this book in its printed form to organisations looking to, in old terminology, think outside the box and look for new ways to prosper. There are a lot of steps, exercises and references out to secondary material that needs physical study over listening.

What do you think the narrator could have done better?

I found the narrators speed a little slow.

Any additional comments?

If you're following the book, it mentions a bonus PDF which you would need to contact the publisher for as it's not included in the download. I'd still recommend a physical/digital copy over the audio.

A Sensible Shift to People Engagement

Blue Ocean Shift is basically a shift in, not so much in business process or activity, but rather persoective in how employees and customers are involved in business/strategic planning. That said, the authors offer some practical frameworks including templates in which to put into practice these, not so new, thoughts on how engaged employees and customers should be in the change process. You'll note that I stated 'not so new', this is because the theory of engagement of both employees and customers throught business activities is well known and has been shown to provide many benefits. What the authors have done in this book is to develop their own perspectives and represent them formally in some usefull templates and theory. Overall, this book offers the reader another way in which to address change, and while the information may not be cutting edge it does provoke thoughts on how to work more productively through the empowerment of employees and perspectives of customers...which is never a bad thing. The book performed very well, great narration and the structure is well laid out, I am, however, a little dissapointed by the templates since they open with Kindle via the authors website making them less usefull than say opening as a word document.

Empowerment and Liberation

I have a renewed drive to pursue my dreams knowing that I am fully equipped as a Blue Ocean Strategist. I feel the sky in the limit to my Entrepreneurial exploits. Wow, what a book!

Repeats the same words over and over,

Struggled to finish the book, felt more like brainwashing repeats the same words over and over very dragged out. Tried hard as was recommended the book, maybe could be shorter to get a better impact.