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Blue Ocean Shift
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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1 out of 5 stars
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Get the actual book
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-
Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
- Includes Analysis
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- Narrated by: Sam Scholl
- Length: 23 mins
- Unabridged
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This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance, read this book.
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- Unabridged
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Overall4.5 out of 5 stars 7,088
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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3 out of 5 stars
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Excellent book... but the narrator kills it
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Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
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3 out of 5 stars
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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You think you have a winning strategy. But do you? Executives are bombarded with best-selling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win - or forget about a sustainable competitive advantage altogether?
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5 out of 5 stars
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Cuts through the fog.
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After the publication of his New York Times best-selling book, The Lean Startup, entrepreneur and author Eric Ries traveled the world helping companies of every size adopt the Lean Startup approach in order to become more nimble and experimental no matter what their mission. The Leader’s Guide collects and distills the practical, results-oriented advice Ries has dispensed to entrepreneurs, executives, and leaders at early-stage startups, blue chip corporations, and massive federal government agencies.
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The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
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3 out of 5 stars
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Great regarding the Coach’s life; Ok on how-to
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Educational, inspirational, entertaining, ~dry..
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Most Impactful book read since Rich Dad Poor Dad
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3 out of 5 stars
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Informative, mature but not original or essential
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Publisher's Summary
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy by world-renowned professors Chan Kim and Renée Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the audiobook. Whether you are a cash-strapped start-up or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical material for listeners, managers and entrepreneurs alike. You'll learn what works, what doesn't and how to avoid the pitfalls along the way. This audiobook will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
What members say
Average Customer Ratings
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Reviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- ASHOK HN
- 07-09-18
terrible
easily the worst book I ever read. no useable tips, drones on and on. I was trying to find atleast one idea. waste of reading time.
0 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ms. A. Subbotina
- 02-04-18
great book, worth a read
its a different take on building strategy and evaluating ones business or way of doing things
1 of 1 people found this review helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Edward
- 12-27-17
It's really a Business Workbook
Would you recommend this audiobook to a friend? If so, why?
I'd recommend this book in its printed form to organisations looking to, in old terminology, think outside the box and look for new ways to prosper. There are a lot of steps, exercises and references out to secondary material that needs physical study over listening.
What do you think the narrator could have done better?
I found the narrators speed a little slow.
Any additional comments?
If you're following the book, it mentions a bonus PDF which you would need to contact the publisher for as it's not included in the download. I'd still recommend a physical/digital copy over the audio.
2 of 3 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Patrick Oduguwa
- 05-30-19
Empowerment and Liberation
I have a renewed drive to pursue my dreams knowing that I am fully equipped as a Blue Ocean Strategist. I feel the sky in the limit to my Entrepreneurial exploits. Wow, what a book!
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- daynor
- 10-20-18
Repeats the same words over and over,
Struggled to finish the book, felt more like brainwashing repeats the same words over and over very dragged out. Tried hard as was recommended the book, maybe could be shorter to get a better impact.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 10-11-17
A great step by step process to finding a blue ocean
Slow to start, but a lot of great insights and steps on how to create a blue ocean, with some out of the box examples including toilet paper, governments and French fry makers. This book complements Sprint really well for making an organisational shift.
1 of 1 people found this review helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Allan
- 09-28-17
Riding off success of their first book
overly academic, boring and could be summed up in a few chapters. no where near as good as the first one. do yourself a favour and fast forward the first 2 hours. we know what a red and blue ocean are!! you don't need to keep harping on about opening new value frontiers!
3 of 4 people found this review helpful
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story4 out of 5 stars
- Shaun
- 09-19-18
Great content but a bit of a robotic delivery
I felt like the content of the book would have been easier to digest if the narration had been a little less robotic
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Cassandra Lee
- 06-24-18
Long Winded, Repetitive
For those who already read/heard/understands what Blue Ocean Strategy is, this audiobook is somewhat frustrating to go through as it is extremely repetitive and more suited to large corporations with multi-products or service offerings. I am listening to the 6th chapter now and I still do not have any idea how to develop a blue ocean strategy for my business. I am a sole operator in the recruitment business.