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Publisher's Summary

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy by world-renowned professors Chan Kim and Renée Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the audiobook. Whether you are a cash-strapped start-up or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical material for listeners, managers and entrepreneurs alike. You'll learn what works, what doesn't and how to avoid the pitfalls along the way. This audiobook will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Download the accompanying reference guide.
©2017 Renee Mauborgne, 2017 W. Chan Kim (P)2017 Hachette Audio (US)

What members say

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Amazon Reviews
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  • Overall
    1 out of 5 stars
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    2 out of 5 stars

terrible

easily the worst book I ever read. no useable tips, drones on and on. I was trying to find atleast one idea. waste of reading time.

0 of 1 people found this review helpful

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    5 out of 5 stars
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  • Ms. A. Subbotina
  • 02-04-18

great book, worth a read

its a different take on building strategy and evaluating ones business or way of doing things

1 of 1 people found this review helpful

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    4 out of 5 stars
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  • Edward
  • 12-27-17

It's really a Business Workbook

Would you recommend this audiobook to a friend? If so, why?

I'd recommend this book in its printed form to organisations looking to, in old terminology, think outside the box and look for new ways to prosper. There are a lot of steps, exercises and references out to secondary material that needs physical study over listening.

What do you think the narrator could have done better?

I found the narrators speed a little slow.

Any additional comments?

If you're following the book, it mentions a bonus PDF which you would need to contact the publisher for as it's not included in the download. I'd still recommend a physical/digital copy over the audio.

1 of 2 people found this review helpful

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    2 out of 5 stars
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  • Allan
  • 09-28-17

Riding off success of their first book

overly academic, boring and could be summed up in a few chapters. no where near as good as the first one. do yourself a favour and fast forward the first 2 hours. we know what a red and blue ocean are!! you don't need to keep harping on about opening new value frontiers!

3 of 3 people found this review helpful

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    4 out of 5 stars
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    4 out of 5 stars
  • Amazon Customer
  • 10-11-17

A great step by step process to finding a blue ocean

Slow to start, but a lot of great insights and steps on how to create a blue ocean, with some out of the box examples including toilet paper, governments and French fry makers. This book complements Sprint really well for making an organisational shift.

1 of 1 people found this review helpful

  • Overall
    3 out of 5 stars
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    2 out of 5 stars
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    4 out of 5 stars
  • Shaun
  • 09-19-18

Great content but a bit of a robotic delivery

I felt like the content of the book would have been easier to digest if the narration had been a little less robotic

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    2 out of 5 stars
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  • Cassandra Lee
  • 06-24-18

Long Winded, Repetitive

For those who already read/heard/understands what Blue Ocean Strategy is, this audiobook is somewhat frustrating to go through as it is extremely repetitive and more suited to large corporations with multi-products or service offerings. I am listening to the 6th chapter now and I still do not have any idea how to develop a blue ocean strategy for my business. I am a sole operator in the recruitment business.