Blazing the Marketing Trail with Terminus' Tim Kopp

On this episode of Casting a Vision, Lindsay discusses the world of Marketing with expert Tim Kopp. Tim is now the CEO at Terminus, with experience as a CMO at ExactTarget and a venture capitalist at Hyde Park Venture Partners. Today, Tim shares his knowledge in marketing, highlighting the importance of who you work for and with; and why building relationships with CFOs can be beneficial. He also unlocks the secret weapon for CMOs. Hint: empathy is essential! He also lets us in on what he calls the blend of humble confidence, advice to newer marketing leaders. Tune in now!

Key Takeaways:

• Blazing the marketing trail in B2C and B2B 3:17 - 06:05
• Where's the pipeline? 06:40 - 07:21
• The secret weapon for CMOs 07:33 - 08:22
• The importance of who you work for, and with 13:18 - 15:57
• The VPs of marketing and CMOs are well equipped to be future CEOs 17:27 - 20:45
• Having empathy for your buyers 24:42 - 26:23
• The blend of humble confidence - Advice from Tim 34:30 - 36:53

Related Resources:

Tim Kopp's LinkedIn