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Publisher's Summary

Today's market is an increasingly sophisticated one - and Dell Computer's reported revenues of $3.2 billion prove that customers are ready for new ways of doing business. In this interview, CEO Michael Dell shares his vision of the potential of online transactions, describes the success of customized Web pages, and examines the possibilities for direct and indirect sales of technology products. Dell talks about cutting costs with effective online support, building effective customer relationships, tearing down the myths of the Internet, and more.
(P) and © Stanford Alumni Association

What members say

Average Customer Ratings

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  • Overall
  • Robert
  • West Hartford, CT, USA
  • 02-09-06

Outdated

Dell is great, but the date is not highlighted - 1999. Too old.

2 of 2 people found this review helpful

  • Overall

Ok - Old News

I think very highly of Michael Dell and was expecting him to say more.

2 of 2 people found this review helpful