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Publisher's Summary

Here is the rags-to-riches story of the man who sliced, diced, and julienned his way into our hearts and wallets - Ron Popeil - packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.
©1995 Ron Popeil; (P)2009 Phoenix

Critic Reviews

"Popeil provides remarkably detailed information on product innovation and effective marketing, along with many often overlooked details of patent law, copyright, FCC regulations, manufacture at home and abroad, pricing, order fulfillment, publicity and advertising. A behind-the-scenes, fun-to-read look at the basic American business of selling." (Publishers Weekly)

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