Regular price: $1.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

Roger Martin, dean of the Rotman School of Management at the University of Toronto, reports on the evidence that suggests shareholders actually do better when firms put the customer first � rather than trying to maximizing shareholder value.

This article was first published in the January/February 2010 Special Double-Issue of Harvard Business Review.

Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.
©2010 by the President and Fellows of Harvard College, All Rights Reserved; (P)2010 Audible Inc.

What members say

Average Customer Ratings

Overall

  • 5.0 out of 5.0
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 4.0 out of 5.0
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 5.0 out of 5.0
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
No Reviews are Available