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Onward Audiobook

Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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Publisher's Summary

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.

©2011 Howard Schultz. (P)2011 HighBridge Company

What the Critics Say

"This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." (Publishers Weekly)

What Members Say

Average Customer Rating

4.1 (1025 )
5 star
 (459)
4 star
 (346)
3 star
 (149)
2 star
 (48)
1 star
 (23)
Overall
4.1 (825 )
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3 star
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1 star
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Story
4.2 (826 )
5 star
 (402)
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3 star
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2 star
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1 star
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Performance
Sort by:
  •  
    Jaclyn Blust 05-26-17 Member Since 2017
    ratings
    REVIEWS
    1
    1
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    Story
    "Very inspirational"

    Great insights from a leader who shows value in staying steadfast to the company's purpose and mission. Loved learning about what makes the Starbucks experience.

    0 of 0 people found this review helpful
  •  
    Ricardo Sanchez 05-09-17 Member Since 2017
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    3
    1
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    "it's a great book!"

    In Onward, you really get an insight of what a great man Howard Schultz is. Highly recomended to Starbucks fans and anyone in business who is interested in learning how successful companies operate.

    0 of 0 people found this review helpful
  •  
    Richard K Nebeker 04-09-17
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    1
    1
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    Story
    "Super"

    It makes anyone who has developed a company and let another person or group run it realize that your always thinking did I give up control to soon.

    He speaks to that group!

    0 of 0 people found this review helpful
  •  
    Junor Jean-Baptiste FORDS, NJ, US 03-29-17
    Junor Jean-Baptiste FORDS, NJ, US 03-29-17 Member Since 2015
    HELPFUL VOTES
    2
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    14
    14
    FOLLOWERS
    FOLLOWING
    0
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    Story
    "Moving Forward"

    It is a great story about leadership it shows that you can create a business by doing good to the society. I don't drink coffee but it made me realize how great of a company they are

    0 of 0 people found this review helpful
  •  
    Chris 02-05-17
    Chris 02-05-17 Member Since 2015
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    13
    1
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    Story
    "great story for missionary founders"

    great story for missionary founders of chain stores, franchises, and technology companies alike. Loved it.

    0 of 0 people found this review helpful
  •  
    George Planck 11-28-16
    ratings
    REVIEWS
    3
    1
    Overall
    "This is the single worst book in the world"

    I have never subjected myself to such pain before. What did I just listen to?

    0 of 0 people found this review helpful
  •  
    Tom Thompson 11-10-16 Member Since 2016
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    REVIEWS
    8
    3
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    Story
    "Some nuggets, but dry"

    There are always useful nuggets in these books for an entrepreneur, but this one required some will power for me to finish it.

    0 of 0 people found this review helpful
  •  
    Aram Rubinson 11-08-16 Member Since 2017
    ratings
    REVIEWS
    5
    1
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    Performance
    Story
    "Robotic narration"
    This book wasn’t for you, but who do you think might enjoy it more?

    a robot


    Would you recommend Onward to your friends? Why or why not?

    no


    Would you be willing to try another one of Stephen Bowlby’s performances?

    no


    What reaction did this book spark in you? Anger, sadness, disappointment?

    disappointment


    Any additional comments?

    howard schultz is very promotional. it didnt match the monotone delivery of the narration

    0 of 0 people found this review helpful
  •  
    Alex Lawrence 11-08-16
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    REVIEWS
    4
    3
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    Story
    "fightback too long"

    The narrative is very passionate, but too long . talks about the bonding and relationships.

    0 of 0 people found this review helpful
  •  
    Joey D. 10-13-16
    Joey D. 10-13-16 Member Since 2015
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    14
    6
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    Story
    "Great Book!"

    After listening to this, I have found a new respect and admiration for Starbucks! This is a place that anyone should be proud to work for. Howard is a very inspiring leader.

    0 of 0 people found this review helpful

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