Regular price: $24.47

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.

©2011 Howard Schultz. (P)2011 HighBridge Company

Critic Reviews

"This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." (Publishers Weekly)

What members say

Average Customer Ratings

Overall

  • 4.2 out of 5.0
  • 5 Stars
    523
  • 4 Stars
    372
  • 3 Stars
    161
  • 2 Stars
    48
  • 1 Stars
    24

Performance

  • 4.3 out of 5.0
  • 5 Stars
    463
  • 4 Stars
    294
  • 3 Stars
    116
  • 2 Stars
    28
  • 1 Stars
    12

Story

  • 4.2 out of 5.0
  • 5 Stars
    429
  • 4 Stars
    281
  • 3 Stars
    138
  • 2 Stars
    44
  • 1 Stars
    19
Sort by:
  • Overall

This is the single worst book in the world

I have never subjected myself to such pain before. What did I just listen to?

  • Overall
  • Performance
  • Story

Some nuggets, but dry

There are always useful nuggets in these books for an entrepreneur, but this one required some will power for me to finish it.

  • Overall
  • Performance
  • Story

Robotic narration

This book wasn’t for you, but who do you think might enjoy it more?

a robot

Would you recommend Onward to your friends? Why or why not?

no

Would you be willing to try another one of Stephen Bowlby’s performances?

no

What reaction did this book spark in you? Anger, sadness, disappointment?

disappointment

Any additional comments?

howard schultz is very promotional. it didnt match the monotone delivery of the narration

  • Overall
  • Performance
  • Story

fightback too long

The narrative is very passionate, but too long . talks about the bonding and relationships.

  • Overall
  • Performance
  • Story

Great Book!

After listening to this, I have found a new respect and admiration for Starbucks! This is a place that anyone should be proud to work for. Howard is a very inspiring leader.

  • Overall
  • Performance
  • Story

Such a feel good story!

What a neat look at the back story of one of Starbucks most tumultuous times. You really have no idea how difficult it is to keep the same soul that you originally started out with when you keep expanding. A wonderful story showing how important the PEOPLE are and how impactful it can be when you put them first! Wonderful to listen to!

  • Overall
  • Performance
  • Story

great story of determination and tenacity.

Great book. Great stories of determination and faith in his dream. I will use this book as a guide and reminder to stay the course during the hard times

  • Overall
  • Performance
  • Story

excellent book

very thorough story of how to pick your company up from a diluted culture overridden by the obsession of volume and numbers. gets to the roots of what's most important...the people, the processes, and the desire to create the best experience for their customers...every time.

  • Overall
  • Performance
  • Story

It was ok

I liked the story but it was a little too much like a commercial for me.

  • Overall
  • Performance
  • Story

amazing. incredible transformation of the coffee .

truly amazing. incredible transformation of the coffee company we all love. this is a great story with a wonderful narration.