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My Life in Advertising Audiobook

My Life in Advertising

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Publisher's Summary

My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for Internet marketing.

©2016 BN Publishing (P)2016 BN Publishing

What Members Say

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4.5 (24 )
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4.3 (22 )
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  •  
    Anonymous 07-22-17
    07-22-17 Member Since 2016
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    2
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    "An amazing book learning the life of an advertiser"

    Listen to it. Then listen to it again. I loved this book and learned much on advertising.

    0 of 0 people found this review helpful
  •  
    Willie J Prevolt 04-23-17 Member Since 2015
    RATINGS
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    29
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    "Simply a must have for entrepreneurs..."

    This is one of those books that you really need to listen to once a year. Now, if your not into writing copy that sales then this book will be meaningless to you. I'm not a copy writer but I create ads and his book angle is awesome. I would be this book again...

    0 of 0 people found this review helpful

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