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Publisher's Summary

My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for Internet marketing.

©2016 BN Publishing (P)2016 BN Publishing

What members say

Average Customer Ratings

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    3 out of 5 stars
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Useful as history. Not sure it holds up today.

There are a lot of classic, solid tips in this book. But it’s showing a lot of age. Try as I might, I don’t think coupons are the way to advertising success these days.

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Mr. Hopkins delights

I just discovered Claude Hopkins as I dive into advertising as an Internet entrepreneur. his books have been most insightful. I have come to better understand the endeavor that I am undertaking much better through his writings. I'm Thrilled to be learning from such a master_!

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An amazing book learning the life of an advertiser

Listen to it. Then listen to it again. I loved this book and learned much on advertising.

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Simply a must have for entrepreneurs...

This is one of those books that you really need to listen to once a year. Now, if your not into writing copy that sales then this book will be meaningless to you. I'm not a copy writer but I create ads and his book angle is awesome. I would be this book again...

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  • 06-12-18

Great Book

These are the fundamentals of Advertising which I seeded the most. thanks for this book!