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Publisher's Summary

In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life - a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

With a preface to the second edition, introduction, and epilogue read by the author.

©2016 Yvon Chouinard (P)2016 Penguin Audio

What members say

Average Customer Ratings

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From the Heart

I have a lot of respect for Yvonne Chouinard. He lived an amazing life and was mindful the entire way. after listening I yearn to climb mountains, to work in such an amazing company as Patagonia, to start an organic farm, and to practice Civil Disobedience. To think about life and put your thoughts to action.

6 of 6 people found this review helpful

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Good presentation, though a little preachy

I respect Patagonia and the fact that the company stands behind its values. I was hoping for more on the overall management of the company, not so much on this is what is wrong with the planet and let me give you a ton of statistics to back it up.

3 of 3 people found this review helpful

  • Overall

A great look at how business can be used for good

A great read that I would recommend to any and every business owner, or entrepreneur, that gives a damn about the world they operate in. It is both a good adventure in how Patagonia came to be and a insightful journey about the founder Yvon and his deep rooted values that shape the company. This book will force you to critically examine your business and the impacts that it has on the world as a whole. There are also some very insightful ideas that can be applied to any business that desires to operate in a more "sustainable" manner. Yvon is an inspiring figure whom makes no excuses when critically examining his own company and holding it accountable for any impact that it has, both positive and negative. Patagonia is a role model that all businesses should look to aspire to. Yvon and this book have definitely inspired me personally and I think it will for you as well if you give it a chance.

2 of 2 people found this review helpful

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  • Em
  • 11-02-16

Must Read

A personal, yet totally relatable (and usable) manifesto on business, adventure, environment, and just being human. This book will help you see more clearly the right path forward in whatever it is you're doing.

2 of 2 people found this review helpful

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Half and half not

The first half of this book was insightful, however the second half was too specific to clothing manufacturing or restatements of previous points.

2 of 2 people found this review helpful

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amazingly inspiring

Thanks for shinning the way for us in order to work TOGETHER for a better world!

1 of 1 people found this review helpful

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Rethink, Reuse, Reniew

In the first five minutes of listening to this book I knew it was going to change the way I think. Actually it took me back to thinking the way I did in the 1980s. Somehow through consumerism I developed a hopelessness for the environment, but this book has restored hope and belief that I can make a difference.

1 of 1 people found this review helpful

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simply the best.

This is the best book I have ever come across. should be mandatory reading for all current highschool students.

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Thought-provoking book

I enjoyed learning more about YC and the foundation of Patagonia. This book definitely got me thinking about alternative business practices, new ways of approaching consumption, and my own values. Great read!

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Excellent!

Chouinard delivers a message for our times that all should read. He shows us a new path.

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  • earlybits
  • 10-03-17

Do you plan to let your people go surfing?

An insipration on knowing what your purpose is when setting up a business and knowing the role the business plays both in society and in relationship to the planet

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  • Amazon Customer
  • 09-12-17

Buy the book

Great book. loved the environment section. I would prefer to read the paper book though.

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  • Anonymous User
  • 07-28-17

inspirational

beautifully written book, inspirational and profound. packed with so much information and insight I'll be reading this over and over again.

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  • dc-l
  • 04-22-17

Highly recommended

In a world where many people are naive enough to think that life's goal is the accumulation of wealth at the expense of all else, Yvonne provides a working example of how we will be measured, not by our bank balance but by the lack of impact our actions have on the planet.
A brilliant book form end to end.
Highly recommended.
Read it, then live it.

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  • Ben Phillips
  • 03-07-17

An advocate for a simpler, healthier and more sustainable way of doing things

An inspirational manifesto for change in the way CEOs, investors, companies, and most importantly, people conduct themselves.

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  • Big Rico Suave
  • 01-05-17

The future of business

Thought provoking and insightful in equal measure, this is a rallying cry to business to challenge the convention of hierarchical, command and control consumer driven enterprise and pursue the creation of a new type of commercial organisation motivated by its purpose and it conscience rather than just money.

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  • Anonymous User
  • 10-30-17

Best book ever

This is amazing, insightful, true and is filled with inspiring values we all need to be living by

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  • CA Weir
  • 07-27-17

Insight into a great man, inspiration to live

What made the experience of listening to Let My People Go Surfing the most enjoyable?

This is more than an autobiography of a great climber, surfer and environmentalist. Not just the story of one of the most succesful companies in the world. It is a call to arms. A manifesto to live a better, simpler, happier life. I haven't been moved by a book like this since Naomi Klein's 'No Logo'

What aspect of Yvon Chouinard and Christopher Grove ’s performance might you have changed?

I wish we had Yvon's gravely voice narrate this. The narrator does a good job, but I love hearing YC speak and if he'd narrated the whole book, not just the intro, it would be a masterpiece.

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  • Vicky
  • 01-18-17

Inspirational

From a small company, big things are possible. A book to challenge traditional business practices. Fantastic.

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  • Keal
  • 01-10-17

Thought provoking, mind shaping, opinion changing

An amazing story of passion, unshakeable values, adventure, innovation, people and care for our planet. I thoroughly loved it and know that the lessons and stories will carry with me for life.