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Inside Apple
- Das Erfolgsgeheimnis des wertvollsten, innovativsten und verschwiegensten Unternehmens der Welt
- Narrated by: Frank Arnold
- Length: 7 hrs and 9 mins
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Inside Apple
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Publisher's summary
Critic reviews
Inside Apple ist eines der spannendsten Wirtschaftsbücher dieses Jahres.
-- Hamburger Abendblatt
Inside Apple bietet ... spannende und streckenweise ernüchternde Einblicke in die Arbeit innerhalb der Apple-Zentrale.
-- c't-Magazin
Lashinsky führt seine Leser über den Apple-Campus und erzählt Anekdoten von Mitarbeiter-Isolation, hypnotischer Vermarktung und iPod-Auspack-Räumen. Ein Rundgang, den es im verschwiegensten aller Unternehmen so nie gab oder geben wird...
-- Technology Review
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