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Publisher's Summary

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first audiobook by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This audiobook features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

  • Includes details of Fred Noe's life on the road, spreading the bourbon gospel.
  • Describes Fred's journey to becoming the face of one of America's most iconic brands.
  • Shares a simple primer on how bourbon is made.
  • Offers cocktail and food recipes.

For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

©2012 Jim Beam Brands Co (P)2013 Audible, Inc.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars
  • Jean
  • Santa Cruz, CA, United States
  • 04-11-15

Highly Entertaining

This is a short book about the history of Bourbon in the United States and the history of the family of the Jim Beam Distillery. It is also the autobiography of Fred Noe. He starts with his early life with his famous father Booker Noe. The author goes into his life at college and then touring the country with a band. Then his return home to carrying on the family business.

Noe also goes into the business of distilling and how the family runs a famous business. Fred is the seventh generation Bean Master distiller, following in the footsteps of his legendary father Booker Noe. The author tells about the various brands at Beam and he also discusses other distillers which are his neighbors and friends.

Some of the stories in the book are humorous others provide enlightenment about the business and history of Bourbon. There is even a section of Fred’s favorite cooking recipes in the written and e-book format. I did not even know you could add bourbon when you were cooking, so I am not a cook.

Fred is an excellent story teller and the book makes for a delightful read.
Nick Sullivan narrated the book.

4 of 4 people found this review helpful

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    4 out of 5 stars
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  • Rick
  • Murrieta, CA, United States
  • 11-04-13

Easy listening...easy sipping!

To start off, I have always liked Jim Beam. Never been in a fraternity so I never took a liking to Jack Daniels. I favor Knob Creek and enjoy Bookers too so this read was destined to make it onto my shelf. It was short, sweet and straight to the point. Great bourbon made by genuine people.

I recommend this book for every Jim Beam enthusiast or really anyone looking for an easy read while sipping some Kentucky bourbon and learning about the history behind this historic brand. Good dialog, even better narration allows the reader/listener insight into what makes Jim Beam. This book is well worth your time if Beam is your drink of choice when you pony up to the bar.

Enjoy!

2 of 3 people found this review helpful