Big Bet Leadership

Your Playbook for Winning in the Hyper-Digital Era

By: John Rossman, Kevin McCaffrey

Narrated by: Fred Sanders

Length: 5 hrs and 41 mins

Publisher's summary

The Executive Playbook to Lead Business Growth, Innovation, and Transformation.

The first leadership book for the age of artificial intelligence, equipping leaders with principles and tactics to achieve audacious outcomes and solve complex problems while smartly managing the inherent risks of bold moves. Applying this playbook will impact your business and, just as critically, propel and protect your career as a bold transformational executive.

Co-authored by John Rossman, author of The Amazon Way and Think Like Amazon, and Kevin McCaffrey, seasoned executives from Amazon, Google, and T-Mobile. This fast-moving book melds their direct leadership experiences with comprehensive research and authentic stories.

Actionable insights include:

• Pinpointing Growth Opportunities: Identify your customer's primary frustrations and unmet needs with standout features, forming the foundation for sustainable business growth.
• Mastering Strategic Communication: Develop skills to ensure alignment, clarity, and vital stakeholder involvement through effective strategic communication.
• Prioritizing through High-Impact Experimentation: Implement cost-effective, swift, and impactful experimentation methods, utilizing memos and debates for maximum effect.
• Redefining Cost Models for Winning Business Models: Learn to innovate cost structures alongside improving customer experiences for a transformative impact on your business.
• Overcoming Inertia and Analysis Paralysis: Discover tactics to break free from conventional pace and decision-making traps by creating focused teams and unique operational environments.
• Maximizing Return on Effort: Craft a governance approach that provides high-quality, timely signals for your strategic endeavors without the usual bureaucratic overhead.

With your audiobook purchase, you also gain access to a trove of resources including practical frameworks, real-world examples, a Big Bet journal, generative AI prompts, and a Big Bet GPT. These tools are designed to drive active integration of the principles of Big Bet Leadership in your business.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 John Rossman and Kevin McCaffrey (P)2024 Podium Audio

Deeply informed, thorough, & tangible leadership

John and Kevin took a large portfolio of world class experience and condensed it down into this leaders field guide. The big bets leadership approach encapsulates a detailed breakdown of how leaders can drive successful change in the modern enterprise. The reader is taken on a journey from a high-level approach, through major strategic exercises and deliverables, and down to specific tactical recommendations and actions. Excellent examples are peppered throughout the book highlighting key concepts and bringing some of the nuance to life.

Overall, this is a great read which adds a powerful set of tools to the leadership toolbox.

Jam packed With Great Information

This is both a fantastic book, as well as a great listen. I bought both the hardcopy and audible version to take advantage of learning, regardless of what I am doing. The authors really really took their time, thought about what they’re doing, to explain these advanced topics in a very clear manner. I highly recommend this book to anyone in the business world.

Innovative thinking and a great listening experience

Fresh principles and techniques for business leadership. The voice actor was amazing. We will be utilizing this playbook.

Must read for anyone considering starting or currently undertaking a transformation

Rossman and McCaffrey have put together a short, but very detailed guide with the critical steps and tactics to successfully lead a transformation.

With the success rates for large scale efforts being so low, it’s worthy of your time to dive in and give you a better approach to change the scenario for your Big Bet.

By taking approaches the author’s have led or participated in as advisors and practitioners and leaders in their former companies, they have give inside tactics from Amazon, T-Mobile and more - as those companies learned how to drive successful change - over and over and over again.

A definite must read.