Beyond The Story with Sebastian Rusk By cover art

Beyond The Story with Sebastian Rusk

By: Sebastian Rusk
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  • Summary

  • Welcome to Beyond The Story podcast! Are you tired of surface-level conversations? Do you want to dig deeper and explore the stories behind the stories? Then join host Sebastian Rusk on Beyond the Story, the podcast that goes beyond the headlines and explores the human experiences that shape our world. On Beyond the Story, we have intimate conversations with thought leaders, change-makers, and innovators from all walks of life. We get to the heart of their journeys, the obstacles they faced, and the lessons they learned along the way. So, if you're ready to be inspired, to learn from those who've gone before you, and to discover new perspectives that challenge and transform, then tune in to Beyond the Story with Sebastian Rusk, available now on all major podcast platforms.
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Episodes
  • How To Create A Content Marketing Business: Joe Pulizzi - The Tilt

    How To Create A Content Marketing Business: Joe Pulizzi - The Tilt
    Mar 23 2023
    Experience an engaging conversation between acclaimed businesspeople Sebastian Rusk and Joe Pulizzi on the Beyond The Story show. Sebastian introduces Joe as someone who leveraged his years of work in b-to-b publishing to strike out on his own and build a content marketing empire. Listen in as Sebastian and Joe cover topics ranging from reading books and the impact it has on making the world a better place, how Joe got started in the content marketing industry and his new book, ‘Content Inc,’ and the advice Kevin Spacey shares on finding that content tilt, or differentiation, to become successful. Joe explains the importance of the Creator Economy Expo and reveals the seven to ten revenue streams the average content entrepreneur has. Finally, Joe praises the value of networking and attending events specifically tailored to content creators. Be motivated and inspired to become an entrepreneur by enjoying this thought-provoking conversation between these exceptional minds.Social PostThe family.1) 🔊 Take your podcast experience Beyond The Story! 🎧 Listen to Sebastian Rusk & Joe Pulizzi on Beyond the Story and learn about their unforgettable experience on @SocialBuzzonAir 🎙#BeyondTheStory #SocialBuzzonAir #Podcasting2) 🔊 Go BEYOND the ordinary! 🎧 Join Sebastian Rusk & Joe Pulizzi as they revisit their epic Social Buzz on Air podcast to talk about all things marketing and network empires. 👉 Listen: https://beyondthestory.net #BeyondTheStory #SocialBuzzonAir #Podcasting3) 🗣️️::Want to take your podcast listening to the next level? 🙋‍♂️ Tune in to Sebastian Rusk and Joe Pulizzi's conversation on Beyond The Story to learn about the amazing journey that led them to developing many successful marketing and networking empires. #BeyondTheStory #SocialBuzzonAir #PodcastingAll Quotes[00:15:19] "You can't be great at all these things. You basically become mediocre at all of them. And nobody finds you interesting, and nobody subscribes to your stuff."[00:17:20] "Stop trying to be all things to everybody. My gosh. I've been letting that roll off my tongue since the beginning."[00:21:11] "Just a tool. Just a tool. Great advice there."[00:24:32] "So I'm definitely partial to them, definitely biased to it. And people don't know that it's like the fastest growing business area in the world right now is becoming a creator, a content entrepreneur."[00:11:47] "It takes about 4 to 6 months to get your first dollar."TopicsRecalling The Early Days of PodcastingBut I don't have respect for you if you never read.Importance of Reading Books in Creating a Better WorldPivoting for Success: How Joe D'Antonio Started a Successful Business Through Content MarketingThe Creator Economy Expo: An Overview of the Tilt's Annual Event in Cleveland, OhioHow to Become a Content Entrepreneur with Kevin SpaceyFinding Differentiation as a Content Entrepreneur for Generating RevenueThe Impact of Automation on Content MarketingContent Creation Events for Content CreatorsThe Rise of Content EntrepreneurshipBlog PostBlog Post 1Are you ready for a blast from the past? Joe Pulizzi is the guest on this episode of Beyond the Story, joining host Sebastisan Rusk to reminisce about the good old days of blogging and podcasting. If you’re an aspiring content creator looking to learn from people who have been in space a long time, this episode is a must-listen! As Joe reminisced: “It was like, I would bring the guest in the beginning. Like, I had, like, this obnoxious siren beginning of the whole setup there, which, you know, it's good times.”If you love the stories of influencers like Gary V and the other content creators who were “just scratching around trying to figure out what they were doing” in the early days, then this episode of Beyond the Story is for you. Here’s three reasons why you should check it out:1. Get great insights from Joe Pulizzi, an experienced content creator who has been in the industry for many years.2. Hear about the early days of the world of digital media when content creators were trying to break through.3. Learn from how content creators like Gary V turn their movement into an empire of incredible success.Tune in to the podcast and don’t forget to also check out our blog for more writing on this topic and more.Blog Post 2Are you looking to learn the strategies of successful content creators and entrepreneurs? Then don’t miss this episode of Beyond the Story, where Sebastian Rusk interviews Joe Pulizzi. In the podcast, they discuss the days of early podcasting and blogging and the people involved who” were just scratching around trying to figure out what they were doing”.This episode offers incredible insights into the industry and the stories of the influencers making waves. As Joe said: “It's nice to see. It really is. It's been quite the adventure.” If you’re looking to break into the world of digital media, or start a business or content creating career, then this ...
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    27 mins
  • Unlocking Media Exposure - Insider Secrets to Landing High-Impact: Kimanzi Constable - Freelance Journalist

    Unlocking Media Exposure - Insider Secrets to Landing High-Impact: Kimanzi Constable - Freelance Journalist
    Mar 22 2023
    Beyond The Story is the podcast everyone's talking about. Founded and hosted by Sebastian Rusk, this amazing podcast goes beyond the story to explore different aspects of life, business and creativity. As an entrepreneur, Sebastian is an expert in leveraging PR and has published pieces in some of the world’s biggest publications.In his interview with special guest Kimanzi Constable, Sebastian emphasizes how real editorial is not for sale and one should always run if approached with a payment opportunity. He also explains how one can become a contributor to Forbes as long as they understand their noncompeting agreement. Moreover, personnel can look for editors through the hashtag #JournalRequest, emails, and other sources. Finally, Sebastian suggests for people to be aware of their online presence since having a common name can get them in trouble.In agreement with Sebastian, Kimanzi emphasizes the need to pursue these opportunities. He states that these can be earned through hard work and dedication and it's something that one can do on their own. Additionally, he recommends PR pitches dot com as another source of information.Be sure to tune in to Beyond The Story to hear these insights and more. Host Sebastian Rusk has some wonderful guests lined up and every week he unravels their stories and experiences to give listeners valuable information. Subscribe today to get exclusive access to this amazing podcast.Blog Postable to start early and kind of capitalize on this new marketing world of digital marketing, because it was emerging 8 to 10 years ago, they're not even a thing. So, I started creating content on websites, providing back broke services and things like that, and then discovered that actually, my real passion was journalism.Blog Post OneKimani Constable has taken his impressive journey from entrepreneur to becoming a recognised journalist and PR expert to amazing heights. After the success of his business at 19, Kimani discovered the online marketing world of digital media and he has never looked back since. Speaking to host Sebastian Rusk, Kimani shares his top tips on how to leverage the world of PR and make your mark in the industry.Here are a few of Kimani's best tips on becoming a PR expert:1. Develop a successful online presence by creating content for websites and creating back links.2. Take advantage of new digital marketing opportunities when they arise.3. Connect with the successful leaders in the industry and learn from them.Don't miss this episode of Beyond The Story featuring guest Kimani Constable to further your understanding of how to succeed in PR. As Kimanzi said, “In 2011, as I between things, I was able to start early and kind of capitalize on this new marketing world of digital marketing, because it was emerging 8 to 10 years ago, they're not even a thing.”Blog Post TwoIn a recent episode of Beyond The Story featuring guest Kimanzi Constable and host Sebastian Rusk, Kimanzi provides invaluable insight into the world of PR and the steps to build a career in the industry. Kimanzi shares his inspiring story from an early business in 2011 to becoming a successful journalist and PR expert. Drawing from his professional experience, Kimanzi provides three key tips to increasing your likelihood of success in PR.Here are 3 tips on breaking into the world of PR from Kimanzi Constable:1. Increase your network by talking to the successful PR people in the industry.2. Create content that is informative and well-researched.3. Utilize digital marketing platforms/importance of being active on social media.After hearing Kimanzi’s story and advice, it is no surprise that he became successful in his field. As Kimanzi put it, “I started creating content on websites, providing back broke services and things like that, and then discovered that actually, my real passion was journalism.”Listen to this episode of Beyond The Story to hear more of Kimanzi's story and how to unlock the potential of PR.Best Quotes[00:00:28] "It's been too long. Way too long, man."[00:01:39] "I started as an entrepreneur. More than a journalist. My first business was at 19."[00:02:56] "The simplest way to build your audience is to leverage somebody else's audience who already has 1, leveraging other people's audiences."[00:07:47] "Real editorial is never for sale. You cannot buy your way to be written about or having columns in a large publication."All Quotes[00:00:28] "It's been too long. Way too long, man."[00:00:59] "That was the fastest interview I've ever done in my life. I was like, that was awesome. I need to learn how to do fast interviews like that."[00:01:39] "I started as an entrepreneur. More than a journalist. My first business was at 19."[00:02:01] "Why can't I make money, like, with my mind, like, this podoculture guy is talking about?"[00:02:22] "I paid a formatter and an editor, I paid somebody to build a website, I put the book out there, and nobody bought it. Like, I sold 5 copies in 6 ...
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    21 mins
  • Designing Your Dream Life: Tony Taveras - Linear Roofing Executive and Champion Bodybuilding Pro

    Designing Your Dream Life: Tony Taveras - Linear Roofing Executive and Champion Bodybuilding Pro
    Mar 21 2023
    In Beyond The Story podcast, host Sebastian Rusk interviews special guests to uncover their stories of success, highs and lows, and lessons learned along their journey. One of those special guests is Tony Taveras. Tony reveals his journey growing up in a small town, getting injured his senior year of high school, and making difficult decisions in pursuit of his dreams. Tony recalls his days dealing with insurance to his journey to the top of the fitness industry. Tony eventually found success owning and scaling a multibillion dollar business with his father. Along the way, he reflects on the power of our words and never taking any situation lightly. Tony intertwines advice from a fellow guest Eric Thomas, AKA, the hip hop preacher. Eric encourages him to win and to surround himself with winners. He also emphasizes that in order for one to reach their goals, hard work is the only shortcut. In conclusion, Sebastian and Tony remind the audience that connecting with individuals like Tony can motivate and help lead us to our ultimate path of success.Blog PostBlog Post 1Tony Taveras’ and Sebastian Rusk’s recent podcast episode is filled with incredible advice to propel individuals to success. During the conversation they link their mutual friend, the one and only Eric Thomas, AKA the “Hip Hop Preacher”, as an inspiration to them both. “If you have that hunger or that fire and that drive and that passion, it doesn't matter what your background is, it doesn't matter your ethnicity and it doesn't matter your gender”, said Tony Tavares.If you’re looking for tips to boost your career, this is the episode for you. Here are some tips from Tony Taveras to get ahead in your career:1. Keep learning and constantly be looking for ways to grow.2. Don’t quit, even if it’s uncomfortable.3. Foster relationships and network with those in your field or similar fields.Tony and Sebastien dive deep into developing a passion, the importance of stretching yourself, and the power of connecting with people. This episode is packed with inspirational insight and motivating advice to get you where you want to be. Tune in to this episode and leave invigorated and ready to pursue career success.Quote: “If you have that hunger or that that fire and that drive and that passion, it doesn't matter what your background is, it doesn't matter your ethnicity and it doesn't matter your gender”Blog Post 2Sebastian Rusk and Tony Taveras recently met up for a “Beyond The Story” podcast episode and shared the inspiring story of how Eric Thomas, AKA the “Hip Hop Preacher”, has been an inspiration to them both. As Tony Taveras said: “you don't have to have power. You don't have to have resources, you just have to have belief in yourself,”If you are looking for a way to get the leg up on the competition and propel yourself to success, this podcast is a must-listen. Here are three valuable tips from Tony Taveras that can help you achieve career success:1. Stay true to yourself and strive to achieve your goals.2. Constantly search for ways to grow and develop.3. Develop good relationships and don't be afraid to reach out.Tony and Sebastian go beyond the surface level and discuss the need to stretch yourself to gain success. This episode is full of inspiring advice to help you reach your career goals. Don’t miss out on this podcast episode and get the tips you need to succeed.Quote: “you don't have to have power. You don't have to have resources, you just have to have belief in yourself,”Best Quotes[00:00:53] "You got up on that stage and absolutely blew the roof off. This man can speak to paint off the walls."[00:01:16] "I immediately knew when I had that inkling of, like, hey, man, this guy's got the thunder and he's going places that need to link with this guy."[00:01:55] "Ever since that video went viral, you know, you got to want it as bad as you want to breathe. That just hit me so hard when I was coming up in the sales arena, I remember watching that video."[00:03:35] "My parents are amazing human beings. It's very rare when a couple can come together and grow a business together."All Quotes[00:00:53] "You got up on that stage and absolutely blew the roof off. This man can speak to paint off the walls."[00:01:16] "I immediately knew when I had that inkling of, like, hey, man, this guy's got the thunder and he's going places that need to link with this guy."[00:01:44] "It was it was wild at that that speaking event when you walked up and you said you knew e t and it's like he he he's been such an inspiration to me since I was 20 years old."[00:01:55] "Ever since that video went viral, you know, you got to want it as bad as you want to breathe. That just hit me so hard when I was coming up in the sales arena, I remember watching that video."[00:02:18] "It just connected with me."[00:02:48] "God's got a great sense of humor at times when he links us all up and we find out how closely connected we really are or we...
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    38 mins
Marketing Economics Personal Success
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