In this episode, Isa joins the podcast to talk about what brands miss when they focus too narrowly on ROAS. From her experience on the brand side and now at BTR Media, she breaks down why awareness still matters, why the path to purchase is anything but linear, and how strong brands connect media, creative, and ecommerce to drive growth.

Connect with Isabella on Linkedin: linkedin.com/in/isabella-troia

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Duke Cannon built its brand through retail shelves and loyal fans, but turning Amazon into a true growth channel required a very different strategy.

In this episode, Destaney sits down with Josh Webb, Director of E-commerce at Duke Cannon, to unpack what it really takes to scale Amazon inside a retail-first brand. Josh shares how his team navigated the shift from a 3P model to 1P, solved major pricing and inventory challenges, and repositioned Amazon as a channel for new customer acquisition rather than just convenience purchases.

They also discuss how brands should think about channel roles across Amazon, DTC, and retail—and why success in e-commerce often comes down to navigating ambiguity and solving problems without a playbook.

Connect with Josh on Linkedin: linkedin.com/in/joshuajwebb

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Amazon’s DSP has a reputation for being powerful but complicated.

Justin and Gibby break down Amazon DSP Performance Plus, an AI-driven campaign type designed to simplify programmatic advertising.

They discuss how it works, when brands should use it, and how it can drive both new customer acquisition and incremental growth when used alongside traditional DSP strategies.

Connect with Justin on Linkedin: linkedin.com/in/justinnuckols

Connection with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4