Glenn Pasch is the CEO of PCG Digital, an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As an expert in digital marketing, he has been featured in CBT News, Dealer Marketing Magazine, AutoSuccess, and Automotive News. 

Glenn is also the Host of the You’re In Charge-Now What podcast and Co-Author of two books including Selling Cars in the Digital Age and The Power of Connected Marketing. He is also an international speaker who has spoken for NADA, Digital Dealer, NIADA, the World Shopper Conference, and more. In his past, Glenn was also a guest professor on Automotive Digital Marketing at Northwood University.

A good car dealer should be able to match a buyer with a car. But, the best dealers aren’t focused on selling cars; instead, their priority is to help customers buy a car. 

For years, every car dealer had a shop where buyers would walk in to find the right cars to buy. In this scenario, dealers had the opportunity to physically help buyers find the right cars, but that has since changed. In the last couple of years, thanks to advancements in technology, car dealerships have had to embrace new ways of marketing, communicating, and selling cars.

In this episode of the Inside Auto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay are joined by Glenn Pasch, the CEO of PCG Digital, to talk about the challenges of digital retailing, the similarities between dealerships and the hospitality industry, and the value of personalized conversations. Keep listening!