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Publisher's Summary

From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books...he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even own an airplane.

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.

If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel

You can be obsessed...or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?

©2016 Grant Cardone (P)2016 Gildan Media LLC

What members say

Average Customer Ratings

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  • 5 out of 5 stars
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    3 out of 5 stars
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Lots of intense emotion without much helpful advice.

While the author is certainly animated and has a lot to say, his advice could have been condensed into three chapters at most. The advice is vague, but passionately delivered, so you will feel pumped about gaining success and money but not really know how to go about it. It will help you slightly shift your mindset if you are poverty-focused.

The explanation of how to become obsessed is basic: force yourself, learn as much as you can, don't make excuses. Be selfish with your motivation and embrace being a control freak (in a good way). "Obsessed" sounds so intense, powerful, and borderline crazy or genius. Really he is just describing focus. Yes, what it comes down to is getting focused and driven. This isn't new insight for most people.

There is SO much filler in this book that I am surprised that it is so highly rated. By filler I mean piles of segments similar to "You have to be 100%!!! Don't be lazy!!! Don't ever be satisfied!!! Get aggressive!!! Take risks!!! Get outside of your comfort zone!!!! My wife is awesome!!!! Don't think about lack! Love moneeeeyyy! Get that cash!! I got a jet!!!!!

Really, his wife does seem cool. :)

So again, some good (unoriginal) content, more hype and filler. Maybe a 40/60 split.

Warning: listening to this is like listening to a 4hr+ late night OxyClean infomercial/cliche used car commercial. That's the tone... no joke.

37 of 39 people found this review helpful

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    2 out of 5 stars
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10X with a new cover

What could have made this a 4 or 5-star listening experience for you?

If it was new content. This was the same information as the 10x Rule, which was great and I highly recommend. Readers should choose either this book or the 10X Rule but not both.

Has Be Obsessed or Be Average turned you off from other books in this genre?

No not the genre, but I will not buy another book from Grant Cardone in fear of wasting my money on another book with the same concepts. I feel like I was duped because I am a fan , Grant took advantage of that.

Who would you have cast as narrator instead of Grant Cardone?

He was a fine narrator

Any additional comments?

Repeated concepts that were already presented in his previous books.

46 of 52 people found this review helpful

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love the guy. this is just 10x with a new name

Love Grant Cardone and own a lot of his books. That's why it pains me to write this but I have to be honest. This is basically just the 10X book switching the term 10X with "Be Obsessed".
Not literally word for word but basically the same.

36 of 41 people found this review helpful

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Money? Yes. Full Life? Not quiiiiite....

Cardone says he wrote this book because people were telling him they applied the 10X philosophy and, while their financial/business success soared, other parts of their lives were falling apart. "Be Obsessed or Be Average" is supposed to show you how you can have it all.
Uhm, well, you can have a great marriage... as long as you marry someone who doesn't mind that "date night" is actually for four or more people and is used to network. Marry someone who, when asks, "Gee. We're now moving, the car's rolling; where are we moving to?" and responds, "Oh... okay," when you say, "I don't know." And you can have a great family life by spending 15-20 minutes with your children per day (Quality time vs. Quantity time because, "Kids don't need that much time, especially the older they get.")
Okay, so there's that. But the good takeaways I got were about how being obsessed wipes out zero free time/wasted time. About how to be steadfastly persistent. About how to cultivate the positive influences in your life (Listen to people who are more successful than you; negative people are usually those who are fearful and who haven't done much). There were parts that were inspiring, parts that filled me with a positive zeal.
This is a listen where the tent revival preacher shouts the good news to you (and I do mean "shouts"). Just don't expect to find much in the way of balance here. Plus, be prepared to listen about Grant's jet a whoooole lot...

101 of 124 people found this review helpful

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A good message, turned sales pitch

I liked the "be obsessed" message, until it turned into a a sales pitch for his ridiculously expensive get rich quick sales school... "give me 20,000 and I'll make you a millionaire"... gross, almost like listening to a televangelist

32 of 40 people found this review helpful

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Best book ever!!!

Stop drinking energy drinks just read this book. It will take you to the next level.

17 of 21 people found this review helpful

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Did not disappoint!!

Amazing!! Grant definitely gives a lot of tough love in this book when it comes to actually doing BIG things. I found myself laughing a lot and thinking OMG did he just say that?! Yes. He. Did.

Exactly what I needed to get out of my rut. Time to go #beobsessed ✌🏼️

1 of 1 people found this review helpful

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    5 out of 5 stars
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Thank you Uncle G!

This book opens the mental road blocks. letting you become obsessed with your passion in life. Share with everyone it will change your life and those who read it!

1 of 1 people found this review helpful

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YWS/YES DIRECTOR OF OPERATIONS FOR DALLY

Would you listen to Be Obsessed or Be Average again? Why?

Yes. Because so much of the information Grant shared with me is exactly what I needed to hear. I want it to soak into my mind and heart so I can pursue my dreams.

What did you like best about this story?

Grant did not give a shit about how he spoke and he spoke what most people feel inside including myself.

Have you listened to any of Grant Cardone’s other performances before? How does this one compare?

No but I just got the 10X download so that is next after I listen to this one more time.

What’s an idea from the book that you will remember?

Become a beast. Don't be average. Surround myself with other people that want what I want.

Any additional comments?

I work with my business partner Dally and he turned me on to this book and audible. I look forward to meeting Grant in the future.

1 of 1 people found this review helpful

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It would be a sin to not read this

I knew before this book that I loved Uncle G but now I am OBSESSED! This book was so awesome. I have taken countless teachings, points, and principles from this to share with my network of people. This book is worth so much more than what you will pay for it in audible or anywhere else. Are you struggling with motivation? Are you not sure what to do next in any part of your life? Do you think you have something great to offer the world but just don't know what yet? READ THIS BOOK TODAY! Stop procrastinating and get obsessed.

3 of 4 people found this review helpful

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  • Amazon Customer
  • 02-08-17

Quit whining and get obsessed!

If you could sum up Be Obsessed or Be Average in three words, what would they be?

In. Your. Face.

What other book might you compare Be Obsessed or Be Average to, and why?

Possibly something by Tony Robbins, but this guy is waaaaay more intense!

Have you listened to any of Grant Cardone’s other performances? How does this one compare?

This is my first (and I'll definitely get more!)

If you made a film of this book, what would be the tag line be?

No excuses.

Any additional comments?

Ok,yeah GC is loud, obnoxious and arrogant (and he's entitled to be, he's made an incredible life for himself). And yeah, he swears. But man, he puts a rocket up your behind like not other!!! It took me two weeks to get through this book. I listened each morning as I got ready for work (I work freelance from home) and each day I have gone to work and pushed myself harder and further than I ever dreamed I would. He really makes you see that you can't get what you want as well as make excuses for why you're not trying hard enough (we've all got them!). I'm absolutely exhausted but still pushing myself! Because when you're obsessed you don't care about being tired! Thanks GC!I would say this isn't for newbies to the self-help world because it's pretty hard core, so it's perfect for extreme self-helpers! But then again, if you're looking for inspiration and motivation and you are really ready to put the work in, this book will do that whether you are new to self help or not.Now tempted to get 10x! I'm obsessed!!!

9 of 9 people found this review helpful

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  • Hugo
  • 02-17-17

Obsessed?

For my personal development I listen at least one audiobook per week. It is only rare to discover a book that challenges your thinking over and over again. I listened this book 1.5x speed, which makes Grant Cardone even more intense then he already is.
If you want you drive and passion to be lifted to another level, this is the book for you.
Amazing!

7 of 7 people found this review helpful

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  • Anonymous User
  • 11-09-17

Game Changer!!!

I’ve followed Grant Cardone for many years and read a lot of his books!! Be obsessed or be average is the perfect book if you want to rewire your thinking and start thinking big and doing big things in your life!!! Get this book!! I promise you’ll walk away with a totally different mindset than you had before you started!! Be Obsessed or be average guys! Get it bought!!

5 of 5 people found this review helpful

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  • Claire
  • 10-14-16

Phenomenal

Brilliant book. Love Grants style of delivery. Love his attitude towards success and creation. Inspiring

5 of 5 people found this review helpful

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  • Vicky
  • 03-17-17

Everyone needs this book

I cannot praise Grant or this book enough. I waited for months for this book to be released and was not disappointed. No matter who you are or what successes you are hoping to achieve over your lifetime, this book will help you find it. I have read the paperback twice already and have lost count of how many times I've listened to this audio book so far, it is my go to when I need to get myself fired up or if I need a little reassurance about where I'm headed. I have also bought several copies for friends and family because I believe they can't afford to miss out on this information.

2 of 2 people found this review helpful

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  • Lord Geen
  • 01-16-17

Exceptional and true.

I have to say I have found my mentor.
I have been obsessed sporadically throughout.y life and have found myself settling time and again. this has happened mainly due to my life being mentored by average!
I am not average, I've always known I'm not average but family, friends, teachers and booses persistently tell you that that is where you should be.
I know they set the bar way too low for me.
Grant Cardone delivers in this book, the stuff that you need to hear in order to disseminate the lies and average goals that you have been set by your peers so far.
Grant - I'll be in touch!
Geoff Geen - genius!

2 of 2 people found this review helpful

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  • Amazon Customer
  • 09-14-17

Power house !

Grant never disappoints and this is a phenomenal follow up to 10x. Game changer in terms of honesty and not holding back at all.

Keep up the good work. 💪🏻💪🏻

1 of 1 people found this review helpful

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  • Marc
  • 04-29-17

great book

I listen to a lot of buisness books and nonfiction this one was easily one of the best. the authors delivery is infectious and you can feel his passion come through in ever chapter.

1 of 1 people found this review helpful

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    2 out of 5 stars
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  • Phillip
  • 04-25-17

Hours of waffle with many contradictions

You may find the odd helpful tip in this book but you will be punished with hours of waffle for that privilege. The author spends most of the time contradicting him self and the rest of the time stumbling from one topic to another. Great energy and could be motivating to some but a total waste of time to others. If you like Gary Vaynerchuk there is a slim chance you may like this too.

1 of 1 people found this review helpful

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  • A Davies
  • 02-14-18

Not obsessed but very average audio book.

Over the top. Content average. All about the author and how amazing he is!!! I got bored listening to him after 10 minutes. Sorry I can't understand where all these 5 star reviews came from !!

2 of 3 people found this review helpful

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  • Boots
  • 12-17-16

Some good information and a lot of blah-blah-blah.

Would you say that listening to this book was time well-spent? Why or why not?

While I agree with a lot on information in this book and it's true no ever gets to be great without being obsessed by their goals and putting in massive amounts of work to get there, I felt like listening to this audible book was a bit of a slog.

I know from my own experience that much of what Cardone is saying is actually true - being at the top of your game is not a walk in the park and success rarely comes without a burning obsession driving it - I felt much of what was valuable in the book really could be summed up in the title. Nothing more really needed to be said. Be obsessed or be average. It's pretty much that simple. The rest is just filler.

Would you recommend Be Obsessed or Be Average to your friends? Why or why not?

Well, I wouldn't not recommend it. I didn't agree with everything he said but I did agree with a lot of it.

I think it gives a good insight into what it actually takes to be successful. Everyone I know (including myself) who has any degree of success does so because they were willing to put in the time and the effort to get there. I just don't particularly like Cardone's style of delivery. He spends too much time talking about himself, which is cool, he's talking from his own experience, so, you know, there's that. I just found him annoying and a lot of what he said was just blah-blah-blah to me, particularly because I felt like he was wasting my time telling me how good he was when I just wanted him to get to the point and give me the information.

What three words best describe Grant Cardone’s performance?

Loud. Egotistical. Abrasive.

If this book were a film would you go see it?

Yeah ... nah, I don't think so.

Any additional comments?

Look the information is good and some might even find it motivational. If you don't mind the author's loud, self-aggrandising style you will definitely get something out of it. It's a good reminder for anyone hungry for success in any industry that it takes more than just a desire to succeed. It takes hard work, sacrifice and a burning obsession to be the best.

But like I said, everything you really need to know can be summed up by the title. 'Nuff said.

7 of 7 people found this review helpful

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  • gm
  • 11-08-16

THE ONLY BUSINESS BOOK YOU NEED!

Loved Grant's philosophies on being obsessed in business, loved the flow of the book, the content was so rich and actionable and I LOVED Grant as a narrator and how he emphasises major points in the book. Absolutely sensational and I'll be listening again and again!

4 of 4 people found this review helpful

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  • Patrick
  • 06-19-17

BOBA!!! Uncle G does it again.

Amazing business man, reader and human being.

HIGHLY RECOMMEND.
Thank you Uncle G
Patrick Ear.

1 of 1 people found this review helpful

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  • Katherine
  • 06-04-17

Total game changer

This book isn't for everyone. It's for the crazies. But if you're someone who wants to do extraordinary things and change lives, this book is next level. A game changer. Usually I don't do audio books but get some of Grant Cardone's excitement into you like it's on a IV drip and don't look back. Be obsessed.

1 of 1 people found this review helpful

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  • Vishal Chaudhary
  • 01-19-17

What a book!! It's a nuclear weapon.

A must read if you want to change your mindset about your potential. It is packed with powerful information and the way Uncle G dropping knowledge bomb in his Godly voice is absolutely profound. And please listen this book more than 5,10 times it's gonna change your entire thinking process!! I PROMISE 😎

1 of 1 people found this review helpful

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  • Graeme
  • 10-26-16

GOOD LISTEN, Grant is passionate

Good listening great to jet start your goals and ambitions. well worth the listen

1 of 1 people found this review helpful

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  • Jeremy Michael
  • 10-23-16

fantastic book

this book is worth a million dollars maybe even more I'll let you know when I'm done applying all these lessons let's get obsessed.... for all our dreams

1 of 1 people found this review helpful

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  • Brendan
  • 10-20-16

Excellent book. Highly motivating.

Absolutely loved it! Fantastic content, amazing enthusiastic delivery. It's a must read. Don't settle don't make excutes, Be Obsessed or Be Average! #BOBA

1 of 1 people found this review helpful

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  • Shane
  • 10-18-16

GRANT NAILED IT. #BOBA

The evolution of Grant and the success he has accomplished is nothing short of awe inspiring.

1 of 1 people found this review helpful

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  • Anonymous User
  • 10-15-18

Read it or weep

everything he writes I eat up. it fuels my growth, but this book especially. thanks grant