What if your first dream career isn't your last? Today we're exploring the art of the professional pivot with Shannon Russell, founder of Second Act Success. Shannon's journey from television executive producer to successful entrepreneur embodies her grandfather's legacy of meaningful business ownership. After achieving her childhood dream in the entertainment industry, motherhood prompted Shannon to pivot back to her New Jersey roots where she built an award-winning franchise before launching Second Act Success. Now, as a Certified Career Coach, podcast host, and course creator, Shannon helps women in unfulfilling careers design their own professional pivots. Spoiler alert…she’s also a BrandFace client, and we’ll hear how she feels about her journey and her brand.

Episode Highlights:

01:43 Shannon Russell's Career Journey

06:23 The Epiphany Moment

07:46 Helping Women Pivot

11:52 Building the Second Act Success Brand

17:06 Shannon's BrandFace Journey

20:37 How to Connect with Shannon Russell

Show Links:

secondactsuccess.co

From sleeping on friends' couches to being featured in Forbes, imagine transforming the most stigmatized form of housing into a luxury living solution that's actually affordable. Our guest in this episode went from experiencing housing instability firsthand to pioneering a revolutionary approach that's making homeownership possible for countless families priced out of the traditional market. While most developers are building million-dollar homes, he's creating stunning living spaces at a quarter of the price. Our guest is Franco Perez, the maverick entrepreneur behind Franco Mobile Homes, and we’re about to reveal how he's turning the mobile home industry on its head and rebranding affordable housing in Silicon Valley.

Episode Highlights:

01:19 Franco's Early Life and Challenges

03:10 Journey into Real Estate

04:25 Revolutionizing Mobile Homes

06:28 Affordable Housing Solutions

10:25 Breaking Stigmas Around Mobile Homes

19:48 Future of Housing and Construction

22:38 How to Connect with Franco Perez

Show Links:

franco.tv

As entrepreneurial experts, we are constantly seeking one thing…LEADS. And it doesn’t stop there. Actually, the end goal is attracting leads on a consistent basis through a repeatable process. In this episode, we speak with Christine Campbell Rapin, a “tell it like it is” mentor, speaker, and best-selling author. She’s also the CEO and owner of Clear Acceleration, Inc. Christine has helped more than 400 businesses build a combined revenue of over one billion dollars by creating a consistent client growth engine. Tune in as we find out how she does it.

Episode Highlights:

03:47 Three Non-Negotiable Business Foundations

05:25 Common Business Mistakes and Solutions

06:45 Value-Based Offers: A Case Study

09:07 The Role of AI in Business

12:05 Balancing Quick Results and Sustainable Solutions

17:08 Client Waterfall vs. Traditional Lead Generation

19:57 Building Authority in the Digital Age

23:10 How to Connect with Christine Campbell Rapin

Show Links:

ChristineCampbellRapin.com