BING - the highly profitable afterthought | What lies within the Doomsday Vault?! | Abercrombie & Fitch and the art of survival

Like over 90% of internet users, you utilize Google for all of your search needs. Heck, Google is synonymous with search! But what about the distant second place option: Microsoft’s BING? Shouldn’t BING concede to Google and quietly go away? It’ll never happen. We’ll tell you why.

Near the North Pole there’s a facility that guards mankind’s most critical resource. It’s not a medicine, it’s not a fuel, it’s not Santa’s workshop. What could it be?

Abercrombie & Fitch used to be the official uniform of hip teenagers everywhere - until it wasn’t. Another tale of massive corporate failure … or is there still hope for A&F?

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Episode Sources/Go Deeper:
https://medium.com/decodein/how-did-bing-survive-over-the-years-a17fb649ac9b

https://time.com/doomsday-vault/

https://www.businessinsider.com/history-of-clothing-brand-abercrombie-and-fitch

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Follow Commute:
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