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BABYMETALという戦略 (週刊東洋経済eビジネス新書 No.172)
- Narrated by: 長谷川 俊介
- Length: 21 mins
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BABYMETALという戦略 (週刊東洋経済eビジネス新書 No.172)
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Publisher's summary
日本発ヘヴィ・メタルのダンスユニット「ＢＡＢＹＭＥＴＡＬ」をご存じか。米国の音楽ヒットチャート・ビルボードで坂本九以来、５３年ぶりにトップ４０に入った。
音楽ジャンルは融合しないのが原則という欧米市場で、融合という新しさを持ち込んだことが、現地の音楽ファンに大きな驚きをもって受け止められた。日本のエンターテインメントビジネスの輸出戦略という観点からも見逃せない存在だ。
この異色スターの活躍を、大手芸能事務所アミューズの戦略から見る。
本書は『週刊東洋経済』2016年5月28日号掲載の6ページ分をまとめたものです。
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