• B2B marketing. Solved.

  • By: alan.
  • Podcast
  • Summary

  • To solve the biggest, most complex B2B marketing problems you have to blur the lines between intuition and reason. Imagination and logic. The theoretical and the practical. Join Richard and Benedict as they troubleshoot today’s biggest and most pertinent B2B marketing problems with leading specialists, experts and marketing pioneers.
    © 2021 Alan Agency
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Episodes
  • May 11 2022
    In today's episode of B2B marketing. Solved. Inken Kuhlmann-Rhinow talks to Richard and Benedict about effectively managing a remote, international B2B marketing team. Thanks to its many benefits, remote work is now a trend that shows no signs of letting up, especially in the B2B marketing space. But moving to remote working isn’t as simple as you might think — you need to have the right infrastructure, resources, and people to make it work. To understand how you can effectively transition to remote working, we invited Inken Kuhlmann-Rhinow, Marketing Director, EMEA at HubSpot, onto the show. In her nine years at HubSpot, Inken has built scalable and diverse teams on top of being a remote leader based in Germany.
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    50 mins
  • Apr 27 2022
    In today's episode of B2B marketing. Solved. Kate Owen talks to Richard and Benedict about how marketers can get the best from their marketing budgets. Marketers constantly come up with good ideas that they want to apply to their organizations. However, most of them remain on the shelf because budgets limit a marketer's ability to implement their plans. These moments are when B2B marketers need to think outside the box and creatively escape B2B marketing budget limitations.
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    45 mins
  • Apr 13 2022
    In today's episode of B2B marketing. Solved. Komal Thadani talks to Richard and Benedict about the impact of a marketing tech stack and how to build one successfully. Marketers have many fantastic tools and technologies they can apply in their daily activities. There are many resources to help you build and execute marketing campaigns, but it’s just as important to collect and analyse insights from these campaigns and their impact on your customers. The problem is that tech stacks are not being utilised to their full potential by the marketing community today. Which is odd, considering their vast possibilities. To understand the reasons behind this, we’re welcoming Komal Thadani, Marketing Campaigns Director - EMEA at ServiceNow, to the podcast.
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    48 mins

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