B2B Marketing: The Provocative Truth Podcast Por alan. arte de portada

B2B Marketing: The Provocative Truth

B2B Marketing: The Provocative Truth

De: alan.
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B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers.



Ready to provoke the truth? Get in touch at alan-agency.com.

Hosted on Acast. See acast.com/privacy for more information.

© 2024 Alan Agency Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • From the Pitch to the Funnel: Intuit’s West Ham sponsorship playbook with Martin Dyhouse

    From the Pitch to the Funnel: Intuit’s West Ham sponsorship playbook with Martin Dyhouse
    May 9 2025

    In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Martin Dyhouse, Head of Sponsorship at Intuit, to challenge the notion that B2B sponsorship is little more than overpriced hospitality. Martin shares his framework for building effective sponsorship strategies—from audience and brand alignment to commercial value and long-term integration.


    Drawing on his experience leading Intuit QuickBooks’ partnership with West Ham United, he explains why the best sponsorships are measured by more than just impressions—and how businesses can use them to drive brand salience, customer growth, and even sales cycle efficiency.


    🎙️ Tune in to discover why the best B2B sponsorships start with strategy, not tickets.


    Subscribe now and never miss an episode that challenges the status quo of B2B marketing. Listen to more episodes at www.alan-agency.com/podcast

    Hosted on Acast. See acast.com/privacy for more information.
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    31 m
  • Personal vs. Corporate Brand: Linklaters Nick Rose on who really drives growth in professional services

    Personal vs. Corporate Brand: Linklaters Nick Rose on who really drives growth in professional services
    Apr 10 2025

    In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Nick Rose, Head of Brand Marketing and Digital Communications at Linklaters, to unpack the complex (and often misunderstood) relationship between personal and corporate branding in professional services. From law firm conservatism to the growing influence of digital-native employees, Nick shares how modern firms must align internal values, embrace personal brands, and evolve their corporate brand strategies, or risk becoming irrelevant.


    🎙️ Tune in to discover why balancing brand identity isn’t just a marketing challenge, it’s a strategic imperative.


    Subscribe now and never miss an episode that challenges the status quo of B2B marketing. Listen to more episodes at www.alan-agency.com/podcast

    Hosted on Acast. See acast.com/privacy for more information.
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    28 m
  • Is the marketing persona dead? With Wipro's CMO, David Keene

    Is the marketing persona dead? With Wipro's CMO, David Keene
    Feb 19 2025
    Are marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro's CMO, has the answers. In this episode of B2B Marketing: The Provocative Truth, host Benedict Buckland speaks with David about what brand building should really look like for B2B marketers in 2025, from establishing a focused buying committee to using content to 'mirco target' with authenticity. And what does Dominic Cummings have to do with it..?

    Hosted on Acast. See acast.com/privacy for more information.
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    35 m
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