• Summary

  • In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.
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Episodes
  • May 27 2022

    In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands. 

    You’ll walk away from this episode with an understanding of the process involved in creating a new category, from strategy to implementation.

    BONUS! Josh tells what questions you should ask before creating a new category.

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    48 mins
  • May 12 2022

    In our 36th episode, Gil talks category creation with two B2B leaders from the digital adoption and data detection categories. 

    Panelists for this episode include Wayne McCulloch, Chief Customer Officer of WalkMe and leader behind the digital adoption category, and Howard Ting, CEO of Cyberhaven and leader behind the data detection and response category. 

    You'll walk away from this episode with an understanding of brand positioning, leadership, and strategy. 

    BONUS! Howard shares a framework you can use to differentiate your startup.

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    36 mins
  • Apr 28 2022

    In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories.

    Panelists for this episode include Anna Fisher, CMO of Spiff and leader behind the sales commission software category, and Garrett Mehrguth, CEO of Directive and leader behind the performance marketing agency category.

    You'll walk away from this episode with an understanding of demand generation, inbound marketing, and analyst relationships.

    BONUS! Garrett tells us why he wants to learn how to code.


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    39 mins

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