• Summary

  • B2B Better exists to help businesses use marketing to navigate moments of change. Whether this is gearing up for a new funding round, launching a new product, pivoting in response to market trends or sitting either side of an acquisition - I break down modern-day B2B strategies into actionable advice with guests who have seen it all before.
    © 2022 B2B Better
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Episodes
  • May 11 2022

    In this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot.

    We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth.

    Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button.

    Timestamps:

    01:44 - When do you block on Twitter?
    05:04 - How does community scale with a business?
    11:57 - What does the make up of a customer advisory board look like?
    16:56 - Finding the right balance between automation and humanity.
    25:08 - How can you scale a community without sacrificing quality?
    28:07 - Do you need dedicated managers for each micro community?
    31:27 - Incentivising community members to act as your champions.
    34:42 - Our love of hoodies.
    38:53 - What's one thing you can do this week to improve your community member experience? 

    You can follow Christina on Twitter here.

    And on LinkedIn here.

    Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

    And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

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    44 mins
  • Apr 25 2022

    In this episode, I sit down with Sonia Baschez, Head of Marketing at Atmos.

    Sonia shares her story as one of the first full-time hires at the construction company and how she set about building a marketing strategy that Atmos raise a $4m Seed Round in 2020.

    This includes going unexpectedly viral at the start of the pandemic, leveraging the power of local media, and how to go about establishing credibility with no case studies.

    Timestamps:

    0:56 - Who are you and what do you do?
    2:27 - What does Atmos do?
    5:28 - How many cheese rooms does Atmos sell?
    9:06 - What's been the biggest challenge of building a marketing department from scratch?
    11:59 - How did you get attention before you had case studies?
    19:00 - What was your marketing strategy in preparation of securing your Seed Round?
    23:00 - How did you adapt your customer acquisition strategy to target realtors?
    25:00 - What will be the biggest change in marketing over the next five years?

    You can follow Sonia here.

    And learn more about Atmos here. 

    Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

    And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

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    27 mins
  • Apr 13 2022

    In this episode, I sit down with Sara Ott, Head of Community Experience at Hound.

    We talk about why community is a good hedge for B2B companies in the face of changing buyer behaviour, how to build and run an effective ambassador programme, and what a one-person marketing strategy looks like.

    Sara also shares her thoughts on why introverts can make some of the best community managers around. 

    Timestamps:

    01:24 - Who is Sara Ott?
    03:44 - How she ended up at Hound
    04:24 - What does Hound do?
    07:04 - Why so much emphasis on community?
    09:50 - Understanding your customer
    12:29 - Why is community a good hedge?
    17:22 - How do you decide it's the right time to invest in community?
    19:50 - Hound's referral programme
    26:38 - What is was one takeaway to improve a company's community today?
    30:06 - Can only extroverts be community managers?

    You can follow Sara on Twitter here.

    And you learn more about Hound here.

    Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

    And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

    Show more Show less
    36 mins

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