Startup Funding Espresso – How To Approach a Founder Seeking Funding

How To Approach a Founder Seeking Funding

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Investors looking to fund startup investments often receive unsolicited calls from founders.

In most cases, the founder is not yet fundable but is making a go of it.

To find quality investments, investors need to be proactive in their outreach to founders.

Here are some key steps in approaching a founder about funding.

An introduction will be helpful, especially if the founder has a great deal of interest from the investment community.

A warm introduction will open the door for a call or meeting.

Many founders are open to discuss with investors, so a cold email or call will suffice.

In taking the call, the investor should ask, "What help do you need?"

A startup has many needs, and a founder is always looking for help.

The investor can use this as a way of building rapport with the founder.

It's also a good way to learn more about the startup and where they are on the growth path.

By providing mentorship and networking, the investor can test out how well the founder takes feedback and, most importantly, how well they execute on it.

Consider offering help to a founder in your investing outreach to learn more.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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