Building Teams, Brands, and a Life You Actually Want with Kyle Lacy

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The strongest leaders don’t separate performance from people, they know the two rise and fall together.

This week, we’re sitting down with our friend Kyle Lacy, CMO at Docebo, to talk about leadership, identity, ambition, and what it takes to build a big career without losing yourself in the process. Kyle has always been someone we admire for how openly he talks about work, family, writing, health, and the tension of trying to hold it all at once. In this conversation, we get into the cost of making work your whole identity, what burnout really looked like for him after a major career high, and how he’s built better rhythms without pretending he doesn’t love to work.

We also dig into Kyle’s approach to leadership and why so much of the real work has nothing to do with dashboards or tactics. He shares how he sets expectations with new hires, what it means to build a team culture people can actually feel, and why listening might be the most underrated leadership skill there is. We talk about brand building too, from the golden llamas to creating experiences people remember because they’re thoughtful, creative, and human.

What you’ll learn:

• Why burnout often looks like a slow drift, not one dramatic breaking point
• How clear expectations, real listening, and visible values help teams trust their leaders
• Why memorable brands come from creativity, taste, and experiences people actually care about

Jump into the conversation:

(00:00) Introduction

(03:43) Meet Kyle Lacy

(05:25) Showing up fully online and in life

(09:11) Why telling your story builds your career

(12:20) How Kyle leads a new team

(14:55) The expectations that define his culture

(18:32) The burnout that changed everything

(24:07) Why leaders have to model balance

(26:11) The habits helping Kyle avoid burnout

(30:16) Making peace with ambition

(32:30) Why creativity still wins in B2B

(37:43) The Golden Llama story

(39:42) The kind of leader he wants to be

Connect with Kyle Lacy: https://www.linkedin.com/in/kylelacy/

Check out Docebo: https://www.docebo.com/

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius

https://www.shareyourgenius.com