Learn, test, and increase productivity with AI – with Rana Abu Quba Chamsi

With all of your competitors using AI in some form, how do you stand out from the crowd? For Rana Abu Quba Chamsi, increasing productivity is key.

Rana says: “Increase productivity using AI – not only in SEO, but beyond.”

How do you decide what you should and shouldn’t use AI for?

“You should look at AI like it’s a real assistant. AI should handle preparing the data, summarising the data, and finding all the information that you need.

However, for the creative part, like brainstorming, you can rely on AI a little bit, but it shouldn’t handle all of your creative tasks. Also, for the overall view of everything, the strategy should, of course, stay human-centric.

The main focus of AI in SEO is not to give everything away. If you create a piece of content with AI, don’t just copy and paste it and publish it right away. You should read it. You should add your touch to it and add the brand voice.”