178. Why Entrepreneurs Must Be Solution-Oriented / Sari Ibrahim

In a world where fitness is more than just a trend, the story of Roc Fitness stands out as a testament to resilience, innovation, and community. Founded by Sari and inspired by his father's vision, this gym has not only survived the tumultuous challenges of the pandemic but has also thrived by creating a unique space for fitness enthusiasts in Quebec. Sari’s journey into the fitness industry began unexpectedly. After completing university, he found himself at a crossroads, unsure of his next steps. It was during this period that his father, who had little experience in fitness, suggested the idea of opening a gym. Despite the daunting nature of the venture, they decided to move forward with a franchise model.