Make your content interpretable, not just crawlable – with Chris Green

When we consider the fact that AI agents are starting to visit our sites, with a view to making purchase decisions or recommendations, and other AI engines are regurgitating our content, we have to ensure that they understand the essence of what we provide.

Chris says: “Technical success for SEO in 2026 requires us to understand the interpretability of content rather than just the crawlability.”