Investing in Yourself: A Look Inside 7 Figure DogCo with Kristen Skelton | Ep. 65

If you are building a long-lasting, scalable, and stable pet care company, you will love this conversation with Kristin Skelton, founder of Floofins and Company. We talk about starting small, growing a team, planning for long-term success, navigating seasons of life and business, creating a supportive network, and building a business that supports your life. This episode is packed with insight for pet care owners who want to think bigger heading into 2026.

📣 Ready to grow your business in 2025? Join the DogCo Mastermind.
Mastermind enrollment page is dogcolaunch.com/mastermind

⏰ Timestamps
0:00 Welcome and introduction to Kristin
0:52 How Kristin's business began and the story behind the name
4:51 Early bottlenecks and moving quickly into hiring
6:05 Realizing she was running both a pet care company and a recruiting company
8:26 Why ongoing recruiting is essential to staying ahead of demand
10:05 Why Kristin invests heavily in learning and conferences
11:03 Building groups like PCP and the early days of NAPS networking
12:56 How COVID forced major pivots in the business
14:30 Why in person learning accelerates growth dramatically
16:57 Entering new seasons as a parent and business owner
17:47 Digital learning versus in person transformation
20:01 Why the pet industry has massive opportunity going into 2026
21:20 Building a business that supports your life stage
23:08 Industry growth and higher expectations for professional care
25:35 Why finding your trusted circle is critical
27:10 Pet care as a real career path for teams
28:44 The mindset required for long term growth
29:35 Creating “almost overnights” and evolving service packages
31:47 Reducing service menus and finding the right model
32:56 Accepting imperfection and continuing to refine
33:39 Closing reflections on learning, community, and growth

✨ Key Takeaways
• Scaling a pet care company means mastering hiring and recruiting
• The industry is full of opportunities for owners who stay adaptable
• In-person learning creates breakthroughs that digital content cannot
• Your business model will evolve as your life evolves
• Long-term success requires refining systems again and again
• Networking and your professional circle directly impact your trajectory
• Growth is not linear and requires courage to keep changing

#DogCoLaunch #DogCoMasterMind

-M