Why Retention Matters More Than Any Other Metrics | Ep. 47

In this Hot Tip Friday episode of the DogCo Secrets Podcast, I am breaking down the two most important metrics for your business: client retention and employee retention. These numbers matter more than any other because they shape the long-term health, profitability, and stability of your company.

I’ll share why focusing on retention is the fastest way to build sustainable revenue, how to calculate the true lifetime value of your clients, and what it really costs when you lose a team member. Plus, I’ll give you three practical strategies to improve retention for both clients and staff, so you can stop spinning in the whirlwind and start compounding your growth.

👉 If you are a pet care business that wants to level up, then the DogCo Business Summit is for you. Join me September 26–28 by grabbing your digital ticket at http://dogcosummit.com.

✨ Key Takeaways
• Client retention multiplies the lifetime value of every customer
• Retaining 100 clients at $100/week equals $520,000 a year
• Employee turnover is one of the most expensive drains on growth
• The first 100 days of employment are critical for staff retention
• Always give your team a path to grow with you, not away from you

🎧 Listen on Apple Podcasts | Spotify | Google Podcasts | YouTube

- Michelle