AI Changes the SEO Game for Marketers

Generative AI chatbots have changed the way people search online, making SEO tactics less effective. WSJ’s CMO Today reporter Patrick Coffee explains how marketers are changing up their work. Plus, UnitedHealth Group says it has over 1,000 uses for AI. Enterprise tech reporter Isabelle Bousquette says that includes processing insurance claims, and the company is treading carefully. Julie Chang hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices