Good Work with Barrett Brooks

De: Barrett Brooks
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  • Resumen

  • Good Work is a show about what it really takes to make impact at scale. These are long-form interviews with founders, scientists, authors, adventurers, and other talented people using their careers to build a more beautiful future.
    Copyright Unbearably Beautiful Futures LLC
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Economía Exito Profesional Gestión y Liderazgo Liderazgo
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Episodios
  • The Lies We Tell Ourselves About Success with Matt D. Smith

    The Lies We Tell Ourselves About Success with Matt D. Smith
    Mar 18 2025
    This week, I talk with Matt D. Smith—better known on the internet as MDS. Matt is a world-class designer and the founder of Shift Nudge, where he’s building the Juilliard of design education. Over his 20-year career, Matt has generated millions in revenue while helping clients craft iconic visual identities. But beyond the work itself, this conversation is about the inner journey behind outward success. We dive into how Matt and his wife built a marriage that serves as the foundation of his career, the three major turning points that shaped his path, and what might have happened had he chosen differently. Most importantly, we explore how Matt transitioned from seeking external validation to being guided by a deeper sense of peace and joy in his work. This is a conversation about success, self-awareness, and the courage to forge your own path. Let’s get to it. In this episode: (00:00) - Intro (02:20) - Is writing online still relevant? (09:51) - A pivotal childhood moment (15:12) - Lessons from crop dusting (20:54) - Discovering a passion for design (26:31) - College life and relationships (29:41) - The early ingredients to Matt's successful marriage (40:27) - Choosing to settle down in Athens, GA (43:54) - Raising four kids (45:31) - Gaining notoriety with the Float Label design pattern (48:47) - Moving to San Francisco? (52:04) - Building a community in Athens (57:56) - The shift to online education (01:08:50) - The downside of putting all your eggs in one basket (01:12:17) - Launching Shift Nudge (01:18:32) - Dealing with self-doubt (01:23:32) - Launching during COVID (01:28:16) - The stats behind Shift Nudge's first launch (01:33:20) - The emotional and psychological challenges of success (01:40:22) - Dealing with “little t trauma” (01:54:31) - What makes Matt world-class? (01:56:38) - Matt's most beautiful future (01:58:36) - Who Matt is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.
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    2 h y 2 m
  • From Burnout to Balance: How Tina Tower Built a $2M Business—Without Breaking Herself

    From Burnout to Balance: How Tina Tower Built a $2M Business—Without Breaking Herself
    Mar 11 2025
    This week, I talk with Tina Tower, founder of Her Empire Builder, a membership community helping women start and scale online course businesses. Tina’s journey to success has been anything but straightforward. She launched a tutoring center at 20, built a franchise that nearly broke her, and sold it in a deal that taught her some tough lessons about business and burnout. We dive into what she learned from scaling too fast, how to avoid the potential pitfalls of selling a company, and how she transitioned from a high-stress business to running a wildly profitable $2 million-a-year company—with less stress and more joy than ever before. If you’ve ever wrestled with balancing wealth, meaning, and a lifestyle you truly love, this conversation is for you. Let’s get to it! In this episode: (00:00) - Intro (02:52) - How a toy bear became a symbol of Tina's entrepreneurial journey (04:29) - Tina's chaotic childhood and leaving home at 14 (06:58) - Discovering Tony Robbins and rewriting her story (13:00) - Tina's mindset shift from survival to entrepreneurship (16:05) - “If you can dream it, you can achieve it”—or can you? (19:00) - Hustling to stay afloat (22:19) - Hitting rock bottom and facing failure (31:00) - Scaling too fast—when growth becomes a trap (36:00) - When success feels like a burden (39:43) - Selling the business—a deal that was too good to be true (46:10) - Running away to find herself again (52:05) - Accidentally starting a seven-figure business (01:01:00) - What it’s like running a $2M/year business without burning out (01:04:20) - Letting go of overworking (01:09:00) - Choosing success without sacrifice (01:13:00) - When ambition clashes with contentment (01:18:00) - Realizing success doesn't mean burnout (01:23:45) - Barrett's approach to coaching (01:34:36) - What makes Tina world-class? (01:34:54) - Tina's most beautiful future (01:35:47) - Who Tina is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.
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    1 h y 38 m
  • How Tiny Experiments Lead to Big Breakthroughs with Anne-Laure Le Cunff

    How Tiny Experiments Lead to Big Breakthroughs with Anne-Laure Le Cunff
    Mar 4 2025
    This week, I’m bringing back one of our most popular episodes—my conversation with neuroscientist, writer, and Ness Labs founder Anne-Laure Le Cunff. When we first spoke in 2024, she was deep in her PhD, balancing academic rigor with writing for a broad audience, all while sharing her journey in public. Now, she’s releasing her new book, Tiny Experiments, which explores how small, intentional experiments can unlock personal growth and creativity. Anne-Laure’s approach to navigating uncertainty, following curiosity, and designing an intentional life is something I deeply align with. And I wanted to revisit this conversation because it’s packed with insights on how world-class creators forge their own paths—without a roadmap. Whether you’re familiar with Anne-Laure’s work or hearing from her for the first time, this episode is a must-listen. Let’s get to it! In this episode: [00:00] - Intro [01:59] - Liminal moments and navigating life's crossroads [05:41] - Lessons from neuroscience on embracing the in-between [10:44] - The power of intuition in decision making [30:07] - Cultural roots and identity [40:03] - Learning from failure [46:38] - Ness Labs [48:34] - The journey of learning and growth [49:22] - The power of authenticity and community [50:07] - Embracing personal evolution [51:35] - The impact of public learning and mistakes [53:00] - Exploring inner growth through psychedelics [54:47] - Ayahuasca experiences [57:42] - The significance of ancestral pain and healing [01:09:41] - Creative process and the virtue of writing in public [01:15:44] - Navigating between academic research and public engagement [01:19:30] - The personal content diet and the anti-library concept [01:27:53] - Envisioning the future and reflecting on personal growth Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.
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    1 h y 38 m
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