Tourism Heads and Their Tales - Discover Puerto Rico's Leah Chandler Part One

It's time for another freshly brewed edition of Tourism Heads & Their Tales brought to you by the multi award winning agency Eddy Alexander. For the first time, we head to the Caribbean. Tune in and listen to Leah Chandler, CDME, Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico and how they transitioned from a government run bureau to become a successful DMO. This is a "must listen" podcast.

Hear how this transition took place and what this evolution looked like. Hear how Puerto Rico's resilience overcame two hurricanes as well as the pandemic, and tapped into available grants to leverage data to drive marketing that positively impact the local community. Learn about how its creative marketing won 3 Emmy's to increase visibility in a very unique way. There is so much incredible insight you will enjoy, and all delivered in Leah's captivating style. This is Part One of a Two Part podcast.