How To Grow A Startup By cover art

How To Grow A Startup

By: Tyler Harman
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  • Summary

  • For startup founders who want to build their business and increase their sales. 4+ hours of excerpts from a marketing seminar for startup founders and owner/operators. We take a broad look at marketing, strategy, positioning, advertising, psychology, and sales strategies from the perspective of Founders, not marketers.
    Tyler Harman
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Episodes
  • 7. How To Advertise

    7. How To Advertise
    Apr 28 2023

    We're going to cover the basics of ad buying, meter and phonemes, psychology, rhetoric and literary devices, reach and frequency, building trust and recognition, how to A/B test, and we'll even discuss marketing algorithms.
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    48 mins
  • 6. Sales Strategies

    6. Sales Strategies
    Apr 28 2023

    How do you face off against competitors? How do you set your prices? We'll talk about concepts like "Opting In vs. Opting Out", "Grease vs. Gravity", and the 6 Ways to Increase Sales.
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    33 mins
  • 5. Psychology & Behavioral Economics

    5. Psychology & Behavioral Economics
    Apr 28 2023

    In order to get new customers, you have to understand different personalities, how they think, their fears, their motivations, placebos, how status roles come into play, as well as a concept called "behavioral economics" that can help you position your company perfectly in the market.
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    31 mins
Leadership Economics
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