In this episode of the Quotable Podcast, Alessandra sits down with Sarah Noel Block, founder of Tiny Marketing, to talk about something every service-based founder needs but few systemize well: predictable lead generation.

Sarah shares how losing tens of thousands of dollars in contracts - twice - forced her to build a trackable, repeatable sales system that now consistently books her out. From niche Slack communities to gateway offers and "consensual selling," this conversation dives into practical strategies for building a steady pipeline without feeling salesy or burned out.

If you've ever scrambled for clients after a busy season, this episode will completely shift how you think about referrals, visibility, and sustainable growth.

HIGHLIGHTS

• From $60K Lost to $94K Closed in 30 Days: How Sarah tracked every sales action in Airtable to identify what actually worked.

• The Power of Niche Communities: Why Slack groups outperform broad social media platforms for high-converting conversations.

• Consensual Selling: How to create value-first conversations that naturally lead to clients raising their hand.

• Gateway Offers That Convert (87% Upgrade Rate): Why a short-term, strategic entry offer leads seamlessly into higher-level work.

• Reverse-Engineering Revenue: How to track numbers so you know exactly how many warm conversations you need to hit your goals.

• Strategic Visibility Over Spray-and-Pray Marketing: Why small rooms and relationship building win over mass posting.

RESOURCES + LINKS

If you have any other tips or ideas leave a comment or shoot me a DM on Instagram.

Connect with Sarah:

Website: https://www.sarahnoelblock.com/

LinkedIn: https://www.linkedin.com/in/sarahnoelblock/

Gateway Offer Challenge: https://tinymarketing.myflodesk.com/challenge [Code: ALESSANDRA100]

If you want support thinking intentionally about your visibility this year, I'm opening up free 30-minute visibility strategy calls.
👉 Book here: https://calendly.com/quotablemediaco/visibility-strategy-call

I'm also opening doors to the Elevate & Amplify Visibility Collective - a high-touch, mastermind-style experience for founders who want to approach visibility in a holistic, sustainable way throughout 2026.
👉 Learn more: https://quotablemediaco.com/collective

FOLLOW US

@quotablemediaco

@quotablemagazine

Quotable: A Female Entrepreneur Podcast is the podcast by and for female entrepreneurs and business owners. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast.

Did you love this week's episode? Leave us a review wherever you're listening right now! Or, Comment on this week's episode's Instagram post with how this has inspired you!

In this solo episode, I'm kicking off the year with an honest conversation about goals, seasons, and what it really means to build a business that fits your life - not the other way around.

As founders, we're often taught to set big goals and push forward no matter what. But what happens when you grow, your life shifts, or the systems that once supported you no longer make sense?

This episode is an invitation to pause, reflect, and give yourself permission to evolve — without burning everything down.

• Why it's important to regularly reassess whether your business still fits the life you want right now

• How long-term goals can become misaligned as you grow and why that's not a failure

• The danger of building your life around outdated systems and boundaries

• Questions to ask yourself when something feels off, heavy, or unsustainable

• How small shifts - not drastic changes - can help you stay aligned, motivated, and burnout-free

If you were starting from scratch today:

• What systems would you build?

• What would your ideal day actually look like?

• What kind of support would you put in place?

If you want support thinking intentionally about your visibility this year, I'm opening up free 30-minute visibility strategy calls.
👉 Book here: https://calendly.com/quotablemediaco/visibility-strategy-call

I'm also opening doors to the Elevate & Amplify Visibility Collective - a high-touch, mastermind-style experience for founders who want to approach visibility in a holistic, sustainable way throughout 2026.
👉 Learn more: https://quotablemediaco.com/collective

@quotablemediaco
@quotablemagazine

If this episode resonated, I'd love for you to rate and review the podcast — and don't forget to share it with someone who might need this reminder right now.

In this episode, Alessandra sits down with Jourdann Lubliner, founder and CEO of Doubles Social and Electrify PR, to explore how adult friendships evolve - and why building community has never been more important. Jourdann shares the inspiration behind Doubles Social, a first-of-its-kind digital members club designed for couples to meet like-minded people, plan intentional double dates, and attend curated in-person events.

From launching a second business while running a PR agency to addressing the growing loneliness epidemic, this conversation dives into the power of shared experiences, the role friendship plays in strong relationships, and what it really takes to create connection in your 30s and beyond.

HIGHLIGHTS

• The Inspiration Behind Doubles Social: How Jourdann identified a gap in the friendship space for couples and built a platform focused on platonic connection and real-life experiences.

• Why Friendship Strengthens Relationships: How making friends together can enhance intimacy, novelty, and connection between partners.

• Intentional Matching Over Swiping: How Doubles Social prioritizes thoughtful matches, concierge vetting, and built-in planning tools to remove pressure and friction.

• Events That Go Beyond Drinks: From comedy nights and wine tastings to pickleball and experiential events designed to spark genuine connection.

• The Loneliness Epidemic: A deeper look at how technology, modern work culture, and shifting social norms are impacting adult friendships - especially for men.

• Running Two Businesses at Once: What it's really like managing a service-based PR firm while building a tech startup from the ground up.

• Founder Advice: Why passion, grit, and belief in what you're building are essential for long-term success.

RESOURCES + LINKS

If you have any other tips or ideas leave a comment or shoot me a DM on Instagram.

https://apps.apple.com/us/app/doubles-social/id6744899773

https://www.instagram.com/doubles.social/?hl=en

https://www.tiktok.com/@doubles.social

https://doubles.social/

https://www.electrify-pr.com/

Download the app by searching Doubles Social in the App Store.

FOLLOW US

@quotablemediaco

@quotablemagazine

Quotable: A Female Entrepreneur Podcast is the podcast by and for female entrepreneurs and business owners. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast.

Did you love this week's episode? Leave us a review wherever you're listening right now! Or, Comment on this week's episode's Instagram post with how this has inspired you!