Tourism Heads & Their Tales - Caroline Beteta

Tourism Heads and Their Tales welcomes Caroline Beteta, universally acknowledged as one of the most influential global leaders in travel and tourism.

Caroline serves as president & CEO of Visit California. In addition to navigating California tourism, she currently serves as a member of the United States Travel and Tourism Advisory Board, which advises the Secretary of Commerce on issues that affect the U.S. tourism industry, and is on the Executive Committee of the World Travel and Tourism Council. Previously, she served as Chair of the Board as well as Acting CEO for Brand USA, where she provided strategic direction for the $200 million global program, interfacing with national congressional leaders and the administration. 

Listen as we discuss her background and address current issues including crisis management, overcoming recovery obstacles, funding, international marketing, data aggregation, trends, and Caroline’s thoughts on the future of tourism and more. This is an unmissable episode.