Send us a text

Crystal welcomes her sister Tiffany Nash, general manager of Spot On Pest Control, to discuss their journey of rebranding a pest control company and driving explosive growth in East Texas.

• Growing up in a family heating and air conditioning business that started in 1974
• Tiffany's transition from 15 years in education to joining Lemon Seed Marketing
• Acquiring Lone Star Pest and Termite, a successful one-man operation with minimal marketing
• Creating the "Spot On" brand with Johnny the ladybug mascot, named after their grandfather
• How the mascot brings joy while raising awareness for mental health issues affecting their family
• Investing $80,000 in initial marketing including a mascot costume, jingle, billboards, and radio ads
• Implementing subscription-based payments and premium services like dewebbing
• Achieving 275% revenue growth in their first year through consistent brand implementation
• Building value to justify premium pricing in a market full of cheaper competitors
• The importance of trusting the process, taking calculated risks, and pivoting when necessary

Visit spotonpestcontrol.com to see the brand in action or email Tiffany at tiffany@spotonpestcontrol.com with questions. If you enjoyed this episode, please leave a review on Google or your preferred podcast platform.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

Send us a text

Crystal discusses why many contractors feel their marketing is random and ineffective, and provides practical solutions for creating a strategic, cohesive marketing plan that aligns with business goals.

• Marketing without strategy leaves contractors feeling unsettled and disorganized
• True marketing encompasses branding, advertising, content, and community involvement
• Many contractors have advertising plans but lack comprehensive marketing strategies
• Reactive marketing happens when you scramble for leads instead of planning ahead
• Plan marketing at least one quarter at a time with themes, tactics, budget, and creative elements
• Average ticket values and conversion rates must be tracked to evaluate marketing effectiveness
• Successful marketing requires both consistency of message and frequency of delivery
• Brand-forward (not tactic-forward) approaches create recognition and trust
• Different marketing tactics serve different purposes and should be measured accordingly
• Tracking and measurement systems prevent wasting money on ineffective marketing
• Marketing is "a game of chess that you sit down and never get to get up" - always evolving

If you've enjoyed this episode of From the Yellow Chair, please leave a review. If you need help creating an organized marketing strategy, contact Lemon Seed Marketing to work with Crystal directly.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

Send us a text

Today we explore how contractors can use AI to enhance personal connections with customers while maintaining their unique brand identity. Michael Wheelock from Affiliated Tech shares how their AI tools analyze customer interactions to improve service quality, identify at-risk clients, and boost retention rates without sacrificing the human touch.

• AI can analyze calls to identify customers at risk of leaving or sales opportunities without replacing human interaction
• Personalized service consistently outperforms rushed customer interactions in closing deals and building relationships
• Call recording and analysis helps enforce brand standards across all customer touchpoints
• Technology can transcribe calls, summarize interactions, and integrate with existing software systems
• Using sentiment analysis allows companies to address negative experiences before they become poor reviews
• Call recordings provide training opportunities and recognition for excellent customer service
• Successful implementation requires transparency with both customers and employees about recording purposes
• The right AI approach helps contractors scale while maintaining their unique brand voice and values

Ready to explore how your business can grow without losing your brand voice? Reach out to the team at Affiliated Tech via sales@affiliatedtech.com to learn how their solutions can help improve your operations.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!