Cat Holt is a marketer, brand strategist, and business consultant whose path has woven together creativity, psychology, digital innovation, and a relentless curiosity for how people think and behave. She is also the CEO of Coologee, the marketing firm I co-founded with her.

Cat started out as a painter, a musician, and a psychology major fascinated by human behavior. That combination eventually took her into the world of advertising during the dot-com boom, where she became the rare strategist who could bridge brand storytelling with data-driven digital performance. Over the years, she had senior roles at major agencies and Fortune 50 company, building a reputation for connecting emotional insight to measurable business impact.

In our conversation episode, we dive into her leadership journey — from the mentors who shaped her, to the philosophy that guides her today, and we discuss our own partnership, the evolution of our business, and the core belief that drives our work: Brand Is Business — the idea that brand isn’t a logo or a campaign, but the full 360-degree expression of how a company operates, behaves, and makes decisions.

Contact Dino at: dino@al4ep.com

Websites:

al4ep.com

coologee.com

Additional Guest Links:

Substack: Brand Is Business: catholtcoologee.substack.com/

LinkedIn: linkedin.com/in/catkolodij/

Authentic Leadership For Everyday People / Dino Cattaneo

Dino on LinkedIn: linkedin.com/in/dinocattaneo

Podcast Instagram – @al4edp

Podcast Twitter – @al4edp

Podcast Facebook: facebook.com/al4edp

Music

Susan Cattaneo: susancattaneo.bandcamp.com

Today's guest is is Miles Veth, a fourth-generation entrepreneur, founder of the Veth Group, a marketing ans sales services firm. After starting his career at EMC and learning how large companies can scale while still keeping a culture of warmth, he used that influence to shape the ethos of his own company: love your people, serve your customers well, and reinvest in the community.

In our conversation, Miles shares how he integrates faith and business, what it means to build a company that tithes 10% of profits to causes his team cares about, and how he navigated both the highs of rapid growth and the challenges brought on by seismic changes in technology and sales.

We also go deep into his views on what makes a great salesperson, the importance of transparency and honesty in business, and the unconventional tactics he has used to get attention and grow his company.

Contact Dino at: dino@al4ep.com

Websites:

al4ep.com

vethgroup.com

Additional Guest Links:

LinkedIn: linkedin.com/in/milesveth/

Authentic Leadership For Everyday People / Dino Cattaneo

Dino on LinkedIn: linkedin.com/in/dinocattaneo

Podcast Instagram – @al4edp

Podcast Twitter – @al4edp

Podcast Facebook: facebook.com/al4edp

Music

Susan Cattaneo: susancattaneo.bandcamp.com

Today's guest is Sasha Schrode, CEO of FEMSelect, a women’s health company on a mission to improve quality of life for women around the globe. Sasha survived a cancer diagnosis at age 31, and that crisis pushed her to leave corporate comfort and embrace entrepreneurship. She described in brutal honesty what being diagnosed with cancer at such an early age felt like and how that experience changed her priorities and her life.

We talked about how that experience reshaped her leadership philosophy, the lessons she learned building and selling her first company, and how she thinks about building investor relationships as both a founder and an angel investor.

Finally, we discussed the importance of elevating women’s health — an area long underserved — and how Sasha and her team are bringing innovative solutions to market, starting with their breakthrough treatment for pelvic organ prolapse.

Contact Dino at: dino@al4ep.com

Websites:

al4ep.com

FEMselect.com

Additional Guest Links:

LinkedIn: linkedin.com/in/sasha-schrode-28589a13/

Instagram: @fem.select

Facebook: facebook.com/FEMSelect

Authentic Leadership For Everyday People / Dino Cattaneo

Dino on LinkedIn: linkedin.com/in/dinocattaneo

Podcast Instagram – @al4edp

Podcast Twitter – @al4edp

Podcast Facebook: facebook.com/al4edp

Music

Susan Cattaneo: susancattaneo.bandcamp.com