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Audience-ology  By  cover art

Audience-ology

By: Kevin Goetz,Darlene Hayman
Narrated by: Kevin Goetz
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Publisher's Summary

Discover the fascinating and secretive process of audience testing of Hollywood movies through these first-hand stories from famous filmmakers, studio heads, and stars.

Audience-ology takes you to one of the most unknown places in Hollywood - a place where famous directors are reduced to tears and multi-millionaire actors to fits of rage. A place where dreams are made and fortunes are lost. This book is the chronicle of how real people have written and rewritten America’s cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics.

Each chapter informs an aspect or two of the test-screening process and then, through behind-the-scenes stories, illustrates how that particular aspect was carried out. Nicknamed “the doctor of audience-ology”, Kevin Goetz shares how he helped filmmakers and movie execs confront the misses and how he recommended ways to fix the blockbusters, as well as first-hand accounts from Ron Howard, Cameron Crowe, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries who brought you such films as La La Land, Chicago, Titanic, Wedding Crashers, Jaws, and Forrest Gump.

Audience-ology explores one of the most important (and most underrated) steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator’s interest in film, offering us a new look at movie history.

©2021 Kevin Goetz. All rights reserved. (P)2021 Simon & Schuster, Inc. All rights reserved.

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Fabulous

Hollywood with a new perspective. wise fun and full of surprises and insights. Bravo Kevin

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A must read for film lovers

I loved hearing all the behind the scenes stories of so many of my favorite movies. The author is a terrific reader and makes you feel like you are there.

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Fascinating and entertaining!

I’m a data scientist by day and filmmaking enthusiast by night, so the Audience-ology intersection of art and science was right up my alley. I particularly loved the growth mindset way the deeply insider anecdotes are all framed as lessons. What a wonderful job Goetz has!

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A Must Read for Movie Lovers!

A thoroughly enjoyable ‘behind the scenes’ look at how audiences shape the outcome of a movie.
I felt like I was experiencing my favorite films all over again with greater insight.
Brilliantly written in a way that will thrill movie lovers to their core.

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Really fascinating!

What a great idea for a book. It gives you a peek into the production process that is almost never discussed and as you'd expect, the behind the scenes stories of stars, directors, producers and execs make for a really interesting read.

I kept wondering though if audience feedback is much different nowadays than it used to be. Considering how mainstream media savvy has become, I would imagine a lot of the feedback to sound like studio feedback - "Really great protag intro but the first act turning point doesn't feel decisive enough. The beat is a little blurry."

I'd love a continuation of this kind of thing. it doesn't even have to be so narratively cohesive either. just something that's nothing but a list of movies and anecdotes about how the screenings for them went.

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Fascinating

I work in the industry so this topic is very interesting but the stories are of general interest to anyone who likes movies. It really helps demystify the testing process.

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Required reading?

This should be required reading for anyone in marketing that is trying to reach an audience. Especially those in media/film/entertainment. Kevin’s detail and candor on these subjects both affirms and challenges long-held practices. Well done!

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If you love movies you'll LOVE this book!

Having a great love of movies I found this to be a great insight into the behind-the-scenes of making movies and a topic not often discussed. The backstories of how audiences shape some of our favorite movies was fascinating. I especially loved the story behind Moonstruck. If I were a filmmaker I would plop myself down and listed to what Kevin Goetz has to say. If you are interested in how movies are made this is a terrific book.

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  • mrs michelle j newland
  • 03-09-22

A MUST listen for any film buff!!!

As someone who took film studies at University 20+ years ago, and who likes to objectively 'review' the films I watch, this was an absolute delight to have in my ears! I recognised the names of movies and directors/producers he was talking about, and I revelled in the nostalgia of hearing how some of the great films we all know and love came to be as great as they are.
I could not recommend this enough to those interested in films.
And I think there was a mention of a 'not yet released' film being a success at its test screen, so I will wait to see (and hope) that I heard correctly!