Attracting and Retaining Corporate Sponsorship

By: Nancy Michaels

Narrated by: Nancy Michaels

Length: 59 mins

Publisher's Summary

Learn the steps needed to develop innovative and mutually beneficial sponsorship relationships. Nancy Michaels divulges the simple 10-step process that she used to gain over $200,000 in sponsorships in one year.

You'll learn how to:

• Generate a fabulous idea sponsors will embrace
• Identify and ensure that the corporate vision and goals are in alignment with what your idea accomplishes
• Introduce this idea to the highest-level person within the corporation
• Present an outstanding proposal/offer
• Under-promise and over-deliver
• Always be willing to increase your value by offering sound advice, even when it's not to your advantage
• Be prepared to pounce when you hit the mark
• Treat the sponsor as a valued client

PLEASE NOTE: This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone.

(P)2005 SpeakerNet News

just a lousy interview

This doesn't really tell you how to get a sponsor. It's a poor quality interview over the telephone thats filled with plugs. I'm very unhappy I bought it. Audible shouldn't even sell this.

6 of 7 people found this review helpful

Don't waste your money on this.

This is basically an interview that was done on the telephone. Almost no actual substance in the entire hour that this goes on.

1 of 1 people found this review helpful

Great Information to Get Corporate Sponsorship

I really liked the information. I just wished it was more organized and let the people know that we are giving you the top ten and we are on #1, 2, 3 chapters with a title. You can get lost in the middle of the presentation.

Excellent resource

This is the best resource I know for speakers who wish to build relationships with potential corporate sponsors. The additional web-based materials (handouts, supplemental resources) are also excellent. Highly recommended.

0 of 1 people found this review helpful