Attention and Neuromarketing with Prof.dr. Ale Smidts from RSM @ Erasmus University

In this episode of the Attention Podcast we dive into Neuromarketing.

Starting by discussing the history and the development of the field.

We define what are good methods (EEG,fMRI) when they should be applied and how these relate to consumer responses.

We cover some examples and talk about the subject of emotions, and implicit processing.

We round up with his advice what to look for in a Neuromarketing Vendor.