Attention Factory
The Story of TikTok and China's ByteDance
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Narrado por:
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Maxwell Zener
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De:
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Matthew Brennan
Acerca de esta escucha
“An essential read.” (TechCrunch)
In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.
Thousands of articles have been written about TikTok and its Chinese parent company ByteDance, but no one has told the complete story. Until now. Brennan’s book documents for the first time the ascendancy and missteps of a company that has forever changed the way we think about China and Chinese technology.
A creative blend of storytelling and analysis, interwoven with captivating anecdotes of TikTok, ByteDance’s original team, incisive analysis, and telling infographics, Attention Factory is an essential listen for those looking to understand how ideas in the American and Chinese internet worlds collided, coincided and converged throughout the past decade.
Why was ByteDance, a Chinese company, the one to build TikTok?
Exactly who is Zhang Yiming, the company’s mysterious founder?
Which little-known growth hacks did ByteDance use in their rise to the top?
Does TikTok herald a new era of Chinese companies challenging Silicon Valley?
How does the legendary TikTok algorithm work?
Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company’s success.
Brennan draws upon interviews with current and former employees and competitors, together with extensive research in both Chinese and English. The book’s sources number in the multiple hundreds, forging a sweeping narrative packed with original insight and analysis that simply cannot be found elsewhere.
Get the inside story on TikTok now.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Matthew Brennan (P)2021 Matthew BrennanLos oyentes también disfrutaron...
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Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....
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5 out of 5 stars
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Horrible and pompous narration
- De Amazon Customer en 08-28-13
De: Joan Magretta
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The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- De: David S Duncan
- Narrado por: David S Duncan, Terrence Kidd
- Duración: 4 h y 39 m
- Versión completa
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General4.5 out of 5 stars 33
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Narración:4.5 out of 5 stars 27
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Historia4.5 out of 5 stars 27
Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why.
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5 out of 5 stars
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Building upon the jobs to be done concept.
- De TohirT en 11-29-23
De: David S Duncan
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
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General4.5 out of 5 stars 1,673
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Narración:5 out of 5 stars 1,451
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Historia4.5 out of 5 stars 1,446
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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5 out of 5 stars
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One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
- Versión completa
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General5 out of 5 stars 1,320
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Narración:4.5 out of 5 stars 1,122
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Historia5 out of 5 stars 1,108
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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5 out of 5 stars
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Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
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7 Powers
- The Foundations of Business Strategy
- De: Hamilton Helmer
- Narrado por: Joel Richards
- Duración: 4 h y 49 m
- Versión completa
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General4.5 out of 5 stars 204
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Narración:4.5 out of 5 stars 168
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Historia4.5 out of 5 stars 166
7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate, and quickly apply. Drawing on his decades of experience as a business strategy adviser, active equity investor and Stanford University teacher Hamilton Helmer develops from first principles a practical theory of strategy rooted in the notion of power, those conditions which create the potential for persistent differential returns. Using rich real-world examples, Helmer rigorously characterizes exactly what your business must achieve to create power.
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5 out of 5 stars
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"Simple but not simplistic," 7 Powers is powerful
- De Trevor M. en 06-12-19
De: Hamilton Helmer
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The Crux
- How Leaders Become Strategists
- De: Richard P. Rumelt
- Narrado por: Richard P. Rumelt, Charles Constant
- Duración: 10 h y 53 m
- Versión completa
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General4.5 out of 5 stars 133
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Narración:4.5 out of 5 stars 112
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Historia4.5 out of 5 stars 112
What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt’s breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge—the aspect that is both surmountable and promises the greatest progress—and taking decisive, coherent action to overcome it.
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5 out of 5 stars
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Excellent
- De Brad en 05-29-22
Lo que los oyentes dicen sobre Attention Factory
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Mark Sebastian
- 05-23-22
Excellent Tech Lesson.
Lots to learn here. Highly recommended book on the history of short form video apps.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- VidZ
- 12-28-21
Good peek into China's internet startup ecosystem
Loved it. Fascinating story about ByteDance and its founder Yimming. Helps you understand the social networking apps.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Saul Lustgarten
- 10-30-24
Fascinating
Great overview of the rise of tiktok, with valuable insights for product leaders, founders, lessons in strategy, and business.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Mr IT
- 11-01-21
one of the most insightful books i've read
amazing read/listen. engaging. great amount of research and context given. accompanying PDF is great at explaining key concepts and idea. i have already recommended it to several people
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- vivek
- 02-16-22
Interesting but no very actionable.
Talks about some very interesting growth hack tactics used by Chinese tech companies, but they are not very actionable outside china. Other than that an interesting listen about inside stories in Chinese startup scene.
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