Athletic Brewing: Bill Shufelt

Bill Shufelt left a career and lucrative lifestyle on Wall St. with the simple belief that non-alcoholic beer can be better, and that it has a place in society. Now, Athletic Brewing is known by many as the category leader. I'm proud they sponsor my gravel racing gig and even more proud to have gotten to know Bill personally. Enjoy his story of betting on himself and bringing a good idea to market.