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Ask Frank Kern

By: Frank Kern
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  • Summary

  • Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
    Frank Kern
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Episodes
  • Do you have tips/recommendations to optimize engagement and click-through rate?

    Do you have tips/recommendations to optimize engagement and click-through rate?
    Apr 22 2024

    I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate.

    What recommendations do you have to really kind of help boost that sort of thing?
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    4 mins
  • Any advice on how to learn to put a good course together?

    Any advice on how to learn to put a good course together?
    Apr 15 2024

    Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys.

    Dude, here's what I would do. If I was you...
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    2 mins
  • What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?

    What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
    Apr 8 2024

    What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book.

    Do you want to make an immediate profit during that?

    Do you want them to consume the book and then become fans and then buy more stuff later.

    What's the end result?

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    6 mins
Marketing Economics
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Profile Image for sewneo

It's Frank Kern!

I've only caught a couple episodes so far, but they are short and sweet and to the point, not heavy saturated with offers, just some regular old tips from Frank, really helpful In my opinion!

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